By Invitation Only
The POSSIBLE CMO Experience
New for 2026, developed by POSSIBLE for brand CMOs and select C-Suite leaders the Lab is a proprietary, invitation-only forum. CMO Lab is a highly curated environment grounded in Chatham House Rules. This is a closed-door, discussion-led setting—intentionally designed by POSSIBLE to enable candid exchange among peers navigating similar pressures and opportunities at the highest levels. The CMO Lab pass provides you with this new experience in addition to POSSIBLE’s VIP benefits
In today’s environment—where every advantage matters—this is not something you can afford to miss.
A POSSIBLE program designed exclusively for brand-side CMOs and senior executives, the CMO Lab is a highly curated forum grounded in Chatham House Rules. The environment is closed-door, discreet, and discussion-led, enabling candid exchange among peers navigating similar pressures and opportunities. The program is invite only. In today’s environment—where every advantage matters—this is not something you can afford to miss.
The Experience
Day 1. The Growth System Reset: Where legacy growth models are under strain—and what needs to be fundamentally rewired.
Day 2. From Influence to Infrastructure: Why transformation efforts stall—and how to move from alignment in principle to execution in practice.
Day 3. Sustained Momentum: How to scale AI and growth without creating fragmentation across the organization.
Speakers & Facilitators
Lauren Wiener
Managing Director & Partner, BCG
Damon Berger
SVP, Marketing Shared Services, Gap Inc.
Nadine Dietz
Co-Founder and CEO, Virtuosi League
Diana Haussling
Chief Executive Officer, Hello Products
Todd Kaplan
Chief Marketing Officer, North America, Kraft Heinz
Mark Kirkham
Chief Marketing Officer, North America, PepsiCo
Vineet Mehra
Chief Growth and Marketing Officer, Chime
Ariana Parasco
Senior VP, Brand & Consumer Engagement, L’Oréal
Josh Spanier
VP AI & Marketing, Google
Najoh Tita-Reid
Chief Growth Officer, Mars Petcare
Andrea Zaretsky
CMO, Morgan Stanley
Derek Rodenhausen
Managing Director & Senior Partner, BCG
Janet Balis
Managing DIrector & Partner, BCG
Inside the CMO Experience
Your CMO VIP Pass unlocks exclusive content and invite-only experiences.
Is your growth system built to hold over the next five years?
*Program has been co-shaped with Nadine Dietz, Co-Founder & CEO, Virtuosi LEAP
Eden Roc • Mona Lisa Ballroom (Main Floor)
Designed exclusively for brand-side CMOs and select senior executives, the CMO Lab is a highly curated forum grounded in Chatham House Rule. The environment is closed-door, discreet, and discussion-led, enabling candid exchange among peers navigating similar pressures and opportunities.
To ensure the depth and relevance CMOs expect, POSSIBLE has partnered with Nadine Dietz, a trusted advisor to c-suite executives, to help shape and develop the CMO Lab content and conversation framework. The CMO Lab is also proudly partnered with Google, and participants will receive an exclusive insights report developed by BCG, synthesizing key themes, perspectives, and leadership takeaways from the Lab discussions.
Over the three days at POSSIBLE, the CMO Lab will focus on:
- Monday, April 27 | 2:30pm – 5:00pm | The Growth System Reset
-
Tuesday, April 28 |11:30am – 1:30pm | From Influence to Infrastructure *lunch will be provided
-
Wednesday, April 29 | 11:25am – 2:30pm | Sustained Momentum *lunch will be provided
Each session is designed to prioritize meaningful exchange, shared learning, and actionable insight that supports real-world leadership decisions.
Curated by
Where is
The CMO Lab
Eden Roc • Main Level • Mona Lisa Ballroom
How to Get There
The CMO Lab is located at Eden Roc, between the Vision Hall and Lobby Bar.
- From the Eden Roc or Fontainbleau: Make your way to the Eden Roc main hotel lobby. The CMO Lab is located on the main level, next to the Eden Roc Lobby Bar and just around the corner from the Nobu hotel check-in. Look for signage directing you to The CMO Lab.
Dinner with Friends
Co-hosted by Christian Muche & Nadine Dietz.
Limited Capacity. RSVP to reserve your spot.
TIME
Sunday, April 26th | 6:00pm – 8:00pm
LOCATION
Nobu Restaurant • Eden Roc
Partnered by
.webp){kind=logo}
.webp){kind=logo}
RSVP
What You’ll Work Through
- Rewiring growth architectures under increasing CEO and CFO scrutiny, while protecting long-term brand value
- Moving from AI experimentation to embedded operating models, redefining roles, capabilities, and value creation
- Addressing decision friction, role ambiguity, and siloed KPIs to increase speed and clarity
- Building alignment across marketing, product, data, and finance to accelerate execution
- Leading teams through disruption, including the tension between AI acceleration and evolving organizational design
Program is curated by Nadine Dietz, Co-Founder & CEO, Virtuosi League.
What You’ll Walk Away With
- A clear articulation of where your current growth model is under pressure
- Executive-level frameworks to position AI as a growth driver within your organization
- A defined view of where transformation efforts stall—and how to move forward
- A practical accountability plan with clear 6- and 12-month actions
- A trusted peer network to continue the conversation beyond POSSIBLE
VIP Access Included
Your CMO VIP Pass includes VIP-only programming and exclusive events.
VIP Lounge
Open Daily: Monday–Wednesday
8:00 AM–5:00 PM
Location: Splash 1–4 Rooms • Fontainebleau
Reimagined with intention, the new VIP Lounge offers an exclusive space to connect, recharge, and engage beyond the show floor. Adjacent to the lounge, a new dedicated VIP Workspace and Meeting Room provide additional space to work and meet privately.
Partnered by
VIP Launch Party
Time: Monday, April 5, 2027
6:30pm – 8:30pm
Location: Offsite
2027 event details coming soon! Open to all VIP Pass holders.
This event is RSVP-only. Transportation will be provided.
VIP Academy
Sessions: Monday, April 5 & Tuesday, April 6
Location: Splash 9 Rooms • Fontainebleau
These focused conversations dive into real issues and allow for a more open exchange among senior peers.
VIP Meet & Greets
2027 Schedule: To Be Announced!
Location: The VIP Lounge
Splash 1–4 Rooms • Fontainebleau
Exclusive access to intimate meet-and-greet sessions with high-profile speakers, industry legends, and influential celebrities.
Dedicated VIP Support
For questions or guidance on your VIP Experience, reach out to your dedicated VIP Guide, Sara Gawish via email.
For VIP support, Sara is available leading up to the event and onsite. Look out for communications from her, or reach out directly at anytime.
Your Guide to POSSIBLE
An overview of your exclusive programming & events to plan your days at POSSIBLE.
Brand Marketer Benefits
For all Brand CMOs and Brand Partners attending POSSIBLE 2026, Sam will be your primary point of contact for bringing additional team members.
As Category Director at Hyve Group, Sam is here to support you before, during, and after the event—helping you navigate POSSIBLE, unlock the full value of your experience, and ensure your objectives are met every step of the way.
Onsite Essentials
Floor Map
Keep an eye out for Path to POSSIBLE to help navigate on-site.
Path to POSSIBLE
Powered by
2027 Floor Map
The POSSIBLE 2027 Floor Map is a work in progress! Preview our dual-campus layout and explore what’s ahead.
Please note that the map will continue to evolve, with the final layout expected in early 2027.
Registration & Badge Pick-up
Opening Hours:
Sunday (VIP Early Access): 2:00pm
Monday–Wednesday: 7:00am
Located at the Fontainebleau Lustre Gallerie
Partnered by
POSSIBLE 2027 REGISTRATION & BADGE PICKUP
Registration Sponsored by
Registration & Check-in Hours:
- Sunday: 10:00am – 7:30pm
- Monday: 7:00am – 7:00pm
- Tuesday: 7:00am – 7:00pm
- Wednesday: 7:00am – 5:00pm
📍Fontainebleau Lustre Gallerie
2027 registration, check-in & badge pickup details coming soon!
Event App
Download Now!
Log in with your registered email using a one-time passcode (OTP).
Partnered by
POSSIBLE 2026 Mobile App
App Sponsored by
Wi-Fi
Networks:
POSSIBLE @ Fontainebleau
POSSIBLE @ Eden Roc
Password: weather26
Partnered by
Wi-Fi at POSSIBLE 2026
Networks:
- POSSIBLE @ Fontainebleau
- POSSIBLE @ Eden Roc
Password: weather26
- Details will be printed on the back of your badge for quick reference.
- Additionally, you can check the screens and other signage throughout the venue for details.
Trip Planning
Hotel Accommodations
2027 Hotel Reservations Open with Registration
Preferred room blocks at Fontainebleau, Eden Roc and Nobu will be available exclusively to POSSIBLE attendees. Booking access will be provided with confirmed ticket registration.
Planning Ahead
Here’s What to Know
✔ Sign up for 2027 registration alerts. Hotel reservations are available exclusively to registered POSSIBLE attendees and remain pending ticket confirmation.
✔ Complete your event registration first. Once registered, you’ll receive your hotel booking code in your registration confirmation email.
✔ Plan to arrive Sunday and depart Thursday to enjoy the full event.
✔ Minimum stay requirements
- Fontainebleau: 3 nights
- Eden Roc & Nobu: 4 nights
✔ Book early. Hotel inventory is limited and historically sells out quickly.
Choose Your Stay
Stay at the heart of POSSIBLE with convenient accommodations at our two Miami Beach host resorts.
Fontainebleau
4441 Collins Ave.
Miami Beach, FL 33140 USA
Miami Beach, FL 33140 USA
3-night minimum stay
Eden Roc & Nobu
4525 Collins Ave.
Miami Beach, FL 33140 USA
Miami Beach, FL 33140 USA
4-night minimum stay
SCAMMER ALERT! Please be aware of any fraudulent emails that you might receive advertising to book your room reservation at the Fontainebleau or Eden Roc that doesn’t come from the POSSIBLE team. A helpful hint is to double check the email address, any email from us will have POSSIBLE in the address (example@possibleevent.com).
MIA
Miami International
Visit Website
FLL
Fort Lauderdale-Hollywood International
Visit Website
Travel smarter to POSSIBLE with exclusive United Airlines flight discounts!
Discount Flights to POSSIBLE:
- Travel dates approved: 3/21/2027 – 04/20/2027
- Use airport codes: MIA / FLL
- To make flight reservations online please use the link below for Offer Code: ZT5N277556
Parking & Rideshare
Valet is available at both venues.
Official Rideshare Partner
Fontainebleau Address:
Fontainebleau
4441 Collins Avenue
Miami Beach, FL 33140
On-Site Parking:
-
Valet & Self Parking are available directly at Fontainebleau Miami Beach’s property on Collins Avenue. Private parking is offered on site with daily fees.
Getting There & Rideshare:
-
Fontainebleau’s prime beachfront location makes it easily accessible by car or rideshare.
-
Follow Collins Avenue directions to the main entrance at 4441 Collins Avenue, where rideshare/delivery drop-off and valet service are available.
-
For airport arrivals, private car services or rideshares (Uber/Lyft) can bring you directly to the hotel’s main curbside entry.
-
Miami International Airport (MIA) is approximately a 20–30 minute drive depending on traffic; Fort Lauderdale (FLL) is approximately 30–40 minutes.
Need Assistance:
-
Contact the Fontainebleau concierge before arrival to confirm parking or transport questions.
On-Site Parking:
-
Valet Parking is available at Eden Roc Miami Beach. Guests can use valet service directly at the hotel entrance.
Getting There & Rideshare:
-
Eden Roc is located at 4525 Collins Avenue on Mid-Beach, just north of Fontainebleau.
-
Rideshare and taxi services (Uber/Lyft) can drop off and pick up guests at the hotel’s main entrance.
-
For airport transfers, rideshares and taxis from Miami International Airport (MIA) typically take ~20 minutes, traffic dependent.
Note:
-
Parking availability may be limited during peak times and large events; contacting the hotel concierge ahead of arrival can help confirm current options and best practices.
Weather
Check current weather conditions in Miami Beach, FL
Powered by
Stay prepared with real-time weather updates!
Powered by
Support & Resources
For VIP support, Sara is available leading up to the event and onsite. Look out for communications from her, or reach out directly at anytime.
Social Media
VIP Information & FAQs
Check-In & Badge Pickup Location
Upper Lobby, Luster Gallerie at the Fontainebleau
Partnered by ATTAIN
Hours:
- Sunday: 2:00 PM- 8:00 PM (early access for VIPs)
- Monday: 7:00 AM- 7:00 PM
- Tuesday: 7:00 AM- 6:00 PM
- Wednesday: 7:00 AM- 6:00 PM
Plan to arrive Sunday, April 26th, to fully experience everything POSSIBLE has to offer, including our Welcome Drinks party. A full day of programming begins on Monday, April 27th at 8:30 AM.
Fontainebleau Miami Beach: The Fontainebleau is one of our official conference hotels, offering a discounted group rate of $429++. Availability is limited, and the discounted rate ends March 20th, so we encourage you to reserve your room early to secure your stay.
Book Now at Fontainebleau Hotel.*There is a 3-night minimum stay required for bookings at the Fontainebleau Hotel.
Eden Roc Miami Beach: The Eden Roc is also an official conference hotel, with a discounted group rate of $429++. This special rate is available until March 20th, so we recommend booking as soon as possible.
Book Now at Eden Roc Hotel.*There is a 4-night minimum stay required for bookings at the Fontainebleau Hotel.
The VIP Lounge is exclusively for VIP Pass holders.
No guests are permitted, and access is limited to verified VIPs only. The lounge will be open Monday–Wednesday, 8:00 AM–5:00 PM.
Interested in VIP access? You can purchase a VIP pass here to enjoy lounge access and other exclusive benefits.
We have several designated areas for meetings and networking, including. These are open spaces and first come, first serve.
- Networking Lounge ( Within the expo Atrium)
- Networking Lounge (Outdoor Expo Garden)
- Bleau Bar – (Fontainebleau Lobby | Partnered by Basis Technology)
- Arkadia Grill (Fontainebleau Lobby | Partnered by FQ Lounge)
- La Côte (Outdoor Expo Garden | Partnered by 3C ventures)
- Lobby Bar at Eden Roc (Partnered by TextNow)
- Spa Garden at Eden Roc
We recommend business casual attire for networking events. Layering is key, as room temperatures can vary. Bring a jacket or sweater, especially as hotel venues tend to have strong air conditioning.
Pink attire is encouraged on Wednesday.
Miami weather in April generally has a high of 30°C (86°F) and a low of 22°C (72°F). Check closer to the event for updated weather forecasts.
We recommend The POSSIBLE App or LinkedIn in order to connect with other attendees before the event. Once the app is available, simply download it and use it to message other attendees directly. Stay tuned for more details!
Complimentary Wi-Fi will be available for all delegates. Details will be printed on the back of your badge for easy access, and Wi-Fi information will also be displayed on screens and signage throughout the venue. Partnered by The Weather Company.
Official Events
Connect, celebrate, and recharge with our signature networking events, social gatherings, and wellness activities open to all POSSIBLE attendees.
Parties & Networking
Welcome Drinks Reception
Sunday 5:30pm – 7:30pm
📍Fontainebleau • Bleau Bar
Kick off POSSIBLE 2027 in style at our Official Welcome Drinks reception. Open to all attendees.
Partnered by
Social & Wellness
Beach Cleanup
Sunday 5:00pm – 6:00pm
📍On the Eden Roc Beach
5th Annual POSSIBLE Beach Cleanup hosted by Clean Miami Beach, a 501(c)(3). Recommended to Bring: Water and sunscreen.
Partnered by
