2024 Content Tracks
Fresh • Relevant • Authentic • Futuristic • Scientific • Empowering
Personalize your POSSIBLE experience by choosing a path of your choice
Adtech & Martech
Adtech and Martech helps marketers translate an abundance data streams into actionable insights that drive future campaigns, refine marketing strategy, and optimize budgets. The convergence of adtech and martech cultivates a holistic customer journey, enabling marketers to craft a unified customer profile. By focusing on marketing automation, attendees will be empowered to lead the way in creating exceptional customer experiences.
Brand Building & Advertising
The purpose of advertising hasn’t changed much in the last 80 years. However, the way it looks and sounds and where it appears has significantly changed with new platforms fragmenting audiences and altering consumer behaviors. This track discusses how to strike the right balance between brand and performance, create compelling brand experiences in existing and emerging platforms, and strategies to keep your brand reputation safe.
Customer Centricity & Experience
Changing consumer behaviors and expectations have made designing an omnichannel customer-centric strategy a competitive advantage for companies able to successfully crack the code. This track discusses how to align technology and talent with new ways to reimagine the customer journey, striking the right balance between humanity and automation, and creating new experiences for your consumers.
Data & Analytics
Data has become the lifeblood of the organization, especially now that increased privacy regulations have forced many to rethink their first-party data strategies. The plethora of available data allows companies to create dynamic customer experiences as well as make informed operational business decisions. This track will highlight best practices for using data for customer and business intelligence, measurement and attribution in a post-cookieless world, and how to create new data infrastructures that protects your most important asset and builds consumers’ trust.
Media and Storytelling
Dive into the essence of storytelling’s paramount significance in contemporary marketing, where narratives wield the power to bridge brands and audiences. Explore the pivotal role of various media channels and retail media platforms in amplifying your stories, from visual to social, and understand how they breathe life into your messaging. These sessions will help you elevate your brand narrative, harnessing media’s prowess to forge deeper and more lasting connections with your audience in the digital age.
Business of Culture in Marketing
Changing social, economic, and demographic trends have an impact on the future of marketing and how brands can effectively communicate with their audience. Marketers who tap into cultural nuances can forge authentic connections that nurtures brand loyalty and sustainable growth. This track will delve into how cultural intelligence can transform marketing strategies, drive businesses to new heights and empower marketers to adapt to changing consumer behaviors that resonate with Gen Z and beyond.
Organization Design
In the age of technological advances and rising customer expectations, CMOs must make organization and talent decisions to effectively and better drive business growth. This track aims to identify, track and benchmark marketing org trends to help CMOs foresee the future and develop innovative marketing org strategies.
Social Impact & Purpose
The rise of brand citizenship has made purpose a strategic priority for corporations. Today’s consumers expect companies to take a stand and be able to articulate why a brand exists. In addition, they expect brands to use their economic influence to make an impact beyond profits and help make the world more sustainable and equitable. This track covers brand activism, sustainability, social responsibility, Diversity, Equality & Inclusion (DEI) and other initiatives brands can use to translate purpose into action and connect purpose to the customer experience.
Startups & Entrepreneurship
This track features B2C and B2B entrepreneurs that are disrupting the marketing landscape and shaping the future of business. Whether it’s an innovative product or service, don’t miss how these startups saw the early signals of new customer habits and be inspired to reinvent your company for future success.
Sustainability
Delve into the vital role marketers play in driving sustainability initiatives, not only as a corporate responsibility but also as a compelling brand narrative. Explore innovative strategies to infuse sustainability into every facet of your marketing endeavors, from product design to consumer engagement. Gain actionable insights from sustainability thought leaders and discover how to resonate with an environmentally conscious audience.
AI & Innovation
Hear about the seismic impact of AI reverberating across industries, from education and media to marketing and beyond. This track unveils how AI-powered technologies are rewriting the rules, propelling businesses to new heights of efficiency and growth while emphasizing responsible implementation. Explore how marketers are embracing AI’s transformative potential and redefining their marketing strategies for a new era
Creator Economy
Discover why the Creator Economy is a powerful force revolutionizing the industry. With the Creator Economy projected to generate over $100 billion in annual revenue by 2025, marketers can’t afford to ignore this phenomenon. Gain a deep understanding of how influencers, content creators, and user-generated content are redefining brand engagement. Our sessions will equip you with the strategies and insights to harness this transformative wave, fostering authentic connections and driving marketing success in the Creator Economy era.
Ecommerce
eCommerce has expanded beyond online to include social, voice, mobile, visual and decentralized commerce. And consumers expect to transact with a brand where they congregate. This track will educate attendees on how to provide consumers with a frictionless omnichannel experience, discuss new payment options that are transforming the future of eCommerce and help prioritize where to invest.
TechTrends
From the growth of virtual economies in the metaverse to the opportunities in eSports and gaming, the rapid change of technology is bringing with it rapid innovations on how marketers do business and communicate with their audiences. This track highlights the latest innovations in AR/VR/MR enhanced environments, blockchain, gaming, NFTs and how to create for the Internet 3.0 era.
