Sustainability Advisor
POSSIBLE Sustainability Mission
As a global leader in marketing events, we are committed to environmental stewardship, protecting natural resources, and enhancing quality of life while maintaining social and economic productivity.



Brian O’Kelley
Co-Founder and CEO Scope3
Learn with Us
Inspiration Hall
Wed Apr 19, 2:10 PM – 2:35 PM
Fortune Favors the Brave–Who’s Leading when the World is Watching?
Advertising influences billions of people to shop, vote, travel, drink, and even exercise. We know there’s a bit of a dark side, things like privacy and consumerism, but on the whole we generally feel good about what we do. Last year, that changed …
Offset Carbon Emissions
Offset your flying & travel carbon emissions with Cool Effect!
Cool Effect is a501(c)3 dedicated to helping individuals, organizations, and businesses reduce as much GHG as possible then offset what remains with the highest quality carbon credits available.
- Cool Effect is endorsed by 1% for the Planet and Guidestar and your purchase is tax deductible in the US.
- Projects meet all standards for environmental integrity for both the science as well as business practices. Read about selection criteria.
Make an Impact
Monday, April 17, 5:00 PM – 6:30PM
Beach Clean Up
At POSSIBLE, we want to be able to provide attendees with opportunities to make an impact while in Miami. What better way to kick off our event than to walk the beach, connect with colleagues, and clean up the shoreline!?
Signup now or RSVP your entire team!
Clean Miami Beach
POSSIBLE is proud to partner with Clean Miami Beach, a registered 501c3 nonprofit organization
dedicated to the protection of beautiful Miami Beach and its marine wildlife.
Our Vision
As a global leader in marketing events, we are committed to environmental stewardship, protecting natural resources, and enhancing quality of life while maintaining social and economic productivity.

Provide an Eco-friendly Experience

Reduce Event Waste

Encourage Conscious Consumption

Increase Industry Awareness

Measure Our Impact and Set Goals for Improvement
Provide an Eco-friendly Experience
Fontainebleau has developed creative green solutions that include linen and towel re-use, eco-friendly laundry and cleaning products, organic menu options, water and energy conservation programs and an inclusive recycling program.
- Landscaping features native plants, saving on irrigation
- The use of Diversity earth-friendly cleaning chemicals
- Elimination of plastic straws, use eco-friendlypaper products
- Eliminated all Styrofoam from the property and replaced it with corn based biodegradable plastics
- Packaging for in-room amenities, pool, and beach are recyclable
- Established energy conservation committee responsible for consumption reduction
- Appliances and all technology are Energy Star rated
- Car charging stations available on property, bikes available to borrow
Reduce Event Waste

Go paperless

Eliminate Single Use Plastics

Source Reusable & Responsible Raterials
Food Rescue US
POSSIBLE is proud to partner with Food Rescue US, a non-profit dedicated to eliminating hunger and food waste (keeping food out of landfills and reducing greenhouse gasses), by engaging volunteers and food donors through their proprietary web-based app to directly transfer nutritious excess food to social service agencies serving the food insecure.
Encourage Conscious Consumption
Encourage conscious consumption by providing healthy food options and discouraging low quality and single-use promotional items.
CATERING
- Offer nutritious, healthy food options that integrate low impact ingredients and includes vegetarian/vegan options
- Venue offers local and organic food ingredients when possible, including produce from Paradise Farms (Homestead, FL) & honey from Moyer Farms (aged onsite)
- Encourage attendees not to waste food with thoughtful messaging
PROMOTIONAL ITEMS
- Remind attendees to only take promotional items that they intend to keep
- Ensure all Partner/Exhibitor promotional items are designed and procured following strict sustainability criteria
- Encourage donations in place of swag (partner with Givsly)
Increase Industry Awareness
POSSIBLE will work closely with its official Sustainability Partner(s) to showcase efforts in the marketing industry to integrate more sustainable business practices, while meaningfully engaging with the local community through volunteer services and financial support.

Curated Content

Community Outreach

Sustainable Sponsorship Opportunities
Measure Our Impact & Set Goals for Improvement
Measure our impact and set goals for improvement so that over time POSSIBLE will become a model for future marketing expo events.

Measure Impact
