New in 2026, POSSIBLE’s CMO Lab is an exclusive, closed-door journey designed for senior marketing leaders who are driving enterprise-wide transformation. Hosted in partnership with Google and BCG, it is an invite-only forum for peer-to-peer problem-solving under Chatham House Rule.
Curated by trusted CMO advisor Nadine Dietz of Virtuosi League, the Lab is a space for open dialogue on real leadership challenges. This is where the world’s most senior marketers stop talking about progress and start making it.
Why Attend?
1. Pressure-Test Your Operating Model with Peers
Engage in candid discussion with senior leaders exploring how organizations are restructuring for AI, growth, and cross-functional integration.
2. Align Strategy, Capital, and Talent
Learn how enterprise leaders are allocating investment, redesigning teams, and redefining accountability to drive measurable impact.
3. Lead with Clarity Under Scrutiny
Refine your point of view on AI enablement, cultural responsibility, and growth in a trusted, peer-level setting. Strengthen the narrative you bring to your board, your C-suite colleagues, and your teams.
Inside the CMO Experience
Your CMO VIP Pass unlocks exclusive content and invite-only experiences.
*Program has been co-shaped with Nadine Dietz, Co-Founder & CEO, Virtuosi LEAP
Eden Roc • Mona Lisa Ballroom (Main Floor)
Designed exclusively for brand-side CMOs and select senior executives, the CMO Lab is a highly curated forum grounded in Chatham House Rule. The environment is closed-door, discreet, and discussion-led, enabling candid exchange among peers navigating similar pressures and opportunities.
To ensure the depth and relevance CMOs expect, POSSIBLE has partnered with Nadine Dietz, a trusted advisor to c-suite executives, to help shape and develop the CMO Lab content and conversation framework. The CMO Lab is also proudly partnered with Google, and participants will receive an exclusive insights report developed by BCG, synthesizing key themes, perspectives, and leadership takeaways from the Lab discussions.
Over the three days at POSSIBLE, the CMO Lab will focus on:
- Monday, April 27th 2:30pm to 5:00pm – to be announced
- Tuesday, April 28th 2:20pm to 5:00pm – to be announced
- Wednesday, April 29th 11:25 to 2:30pm – to be announced
Each session is designed to prioritize meaningful exchange, shared learning, and actionable insight that supports real-world leadership decisions.
Curated by
Where is
The CMO Lab
Eden Roc • Main Level • Mona Lisa Ballroom
How to Get There
The CMO Lab is located at Eden Roc, between the Vision Hall and Lobby Bar.
- From the Eden Roc or Fontainbleau: Make your way to the Eden Roc main hotel lobby. The CMO Lab is located on the main level, next to the Eden Roc Lobby Bar and just around the corner from the Nobu hotel check-in. Look for signage directing you to The CMO Lab.
*Program has been curated with Nadine Dietz, Co-Founder & CEO, Virtuosi League
Dinner with Friends
Co-hosted by Christian Muche & Nadine Dietz.
Limited Capacity. RSVP to reserve your spot.
TIME
Sunday, April 26th | 6:00pm – 8:00pm
LOCATION
Nobu Restaurant • Eden Roc
Partnered by
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MMA CMO Agenda Roundtable Summit
The CMO Agenda Roundtable Summit is full-day, invitation-only, closed-door event for CMOs only. This is more than a learning experience—it’s a unique forum for building connections and gaining actionable insights (in true MMA fashion!).
Presented by
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