Welcome to
The POSSIBLE CMO Experience
The CMO Lab pass provides you with a new experience for 2026 including additional exclusive programming and events in addition to POSSIBLEs VIP benefits.
New in 2026, POSSIBLE’s CMO Lab is an exclusive, closed-door journey designed for senior marketing leaders who are driving enterprise-wide transformation. Hosted in partnership with Google and BCG, it is an invite-only forum for peer-to-peer problem-solving under Chatham House Rule.
Curated by trusted CMO advisor Nadine Dietz of Virtuosi League, the Lab is a space for open dialogue on real leadership challenges. This is where the world’s most senior marketers stop talking about progress and start making it.
Why Attend?
1. Pressure-Test Your Operating Model with Peers
Engage in candid discussion with senior leaders exploring how organizations are restructuring for AI, growth, and cross-functional integration.
2. Align Strategy, Capital, and Talent
Learn how enterprise leaders are allocating investment, redesigning teams, and redefining accountability to drive measurable impact.
3. Lead with Clarity Under Scrutiny
Refine your point of view on AI enablement, cultural responsibility, and growth in a trusted, peer-level setting. Strengthen the narrative you bring to your board, your C-suite colleagues, and your teams.
Inside the CMO Experience
Your CMO VIP Pass unlocks exclusive content and invite-only experiences.
*Program has been co-shaped with Nadine Dietz, Co-Founder & CEO, Virtuosi LEAP
Eden Roc • Mona Lisa Ballroom (Main Floor)
Designed exclusively for brand-side CMOs and select senior executives, the CMO Lab is a highly curated forum grounded in Chatham House Rule. The environment is closed-door, discreet, and discussion-led, enabling candid exchange among peers navigating similar pressures and opportunities.
To ensure the depth and relevance CMOs expect, POSSIBLE has partnered with Nadine Dietz, a trusted advisor to c-suite executives, to help shape and develop the CMO Lab content and conversation framework. The CMO Lab is also proudly partnered with Google, and participants will receive an exclusive insights report developed by BCG, synthesizing key themes, perspectives, and leadership takeaways from the Lab discussions.
Over the three days at POSSIBLE, the CMO Lab will focus on:
- Monday, April 27th 2:30pm to 5:00pm – to be announced
- Tuesday, April 28th 2:20pm to 5:00pm – to be announced
- Wednesday, April 29th 11:25 to 2:30pm – to be announced
Each session is designed to prioritize meaningful exchange, shared learning, and actionable insight that supports real-world leadership decisions.
Curated by
Where is
The CMO Lab
Eden Roc • Main Level • Mona Lisa Ballroom
How to Get There
The CMO Lab is located at Eden Roc, between the Vision Hall and Lobby Bar.
- From the Eden Roc or Fontainbleau: Make your way to the Eden Roc main hotel lobby. The CMO Lab is located on the main level, next to the Eden Roc Lobby Bar and just around the corner from the Nobu hotel check-in. Look for signage directing you to The CMO Lab.
*Program has been curated with Nadine Dietz, Co-Founder & CEO, Virtuosi League
Dinner with Friends
Co-hosted by Christian Muche & Nadine Dietz.
Limited Capacity. RSVP to reserve your spot.
TIME
Sunday, April 26th | 6:00pm – 8:00pm
LOCATION
Nobu Restaurant • Eden Roc
Partnered by
RSVP
MMA CMO Agenda Roundtable Summit
The CMO Agenda Roundtable Summit is full-day, invitation-only, closed-door event for CMOs only. This is more than a learning experience—it’s a unique forum for building connections and gaining actionable insights (in true MMA fashion!).
Presented by
Supporting Partner
VIP Access Included
Your CMO VIP Pass includes VIP-only programming and exclusive events.
VIP Lounge
Open Daily: Monday–Wednesday
8:00 AM–5:00 PM
Location: Splash 1–4 Rooms • Fontainebleau
(Across from VIP Academy)
Reimagined with intention, the new VIP Lounge balances energy and calm—offering a place to connect, recharge, and engage beyond the show floor.
Partnered by
The VIP Lounge
Your Exclusive Hub at POSSIBLE 2026
Open Daily: 8:00am – 5:00pm
Location: Fontainebleau • Main Level • Splash 1-4
Reimagined with intention, the new VIP Lounge balances energy and calm—offering a place to connect, recharge, and engage beyond the show floor.
Partnered by:
Where is
The VIP Lounge
Fontainebleau • Upper Lobby • Splash 1-4
How to Get There
The VIP Lounge is located on the Main Floor (Upper Lobby Level) in the Splash 1–4 rooms at Fontainebleau.
- From the Main Lobby: Walk through the Luster Gallery (past Registration) to the end, then turn right and walk past the elevators. Continue down the hallway all the way to the end, following signs for VIP Lounge in Splash Rooms 1–4, located directly across from the VIP Academy.
- From the Outdoor Expo Garden: Walk toward the Ocean Lawn and look for the large blue reflective building. Take the stairs up to the top floor of the Expo Terrace, walk through the Expo Hall, and exit to the hallway. Take the first escalator down to the Upper Lobby Level, and follow the signs to VIP Lounge in Splash Rooms 1-4, located directly across from the VIP Academy.
VIP Launch Party
Time: Monday, April 27, 2026
6:30pm – 8:30pm
Location: Offsite Location To Be Announced by Invitation (Email)
Elevated with a new, carefully selected location, creating an invite-only setting designed exclusively for our VIP community.
This event is RSVP-only. Transportation will be provided.
VIP Academy
Sessions: Monday, April 27 & Tuesday, April 28
Location: Splash 5–6 Rooms • Fontainebleau
(Across from VIP Lounge)
Launching a new interactive format for 2026 to foster provoking conversations.
VIP Meet & Greets
Schedule: Coming Soon!
Location: The VIP Lounge
Splash 1–4 Rooms • Fontainebleau
(Across from VIP Academy)
Exclusive access to intimate meet-and-greet sessions with high-profile speakers, industry legends, and influential celebrities.
Dedicated VIP Support
For questions or guidance on your VIP Experience, reach out to your dedicated VIP Guide, Sara Gawish via email.
For VIP support, Sara is available leading up to the event and onsite. Look out for communications from her, or reach out directly at anytime.
Your Guide to POSSIBLE
An overview of your exclusive programming & events to plan your days at POSSIBLE.
Brand Marketer Benefits
For all Brand CMOs and Brand Partners attending POSSIBLE 2026, Sam will be your primary point of contact for bringing additional team members.
As Category Director at Hyve Group, Sam is here to support you before, during, and after the event—helping you navigate POSSIBLE, unlock the full value of your experience, and ensure your objectives are met every step of the way.
Onsite Essentials
POSSIBLE 2026
Floor Map
POSSIBLE is officially expanding to take over the Eden Roc resort, located just next door to our iconic Fontainebleau home. These two legendary Miami properties will form the backbone of our first-ever dual-campus experience, seamlessly connected by the oceanside boardwalk and the Collins Avenue sidewalk.
Registration & Badge Pick-up
Opening Hours:
Sunday (VIP Early Access): 2:00pm
Monday–Wednesday: 7:00am
Partnered by
POSSIBLE 2026 REGISTRATION & BADGE PICKUP
Registration Sponsored by
Registration Hours:
- Sunday: 3:00 PM – 8:00 PM –> VIP Early Access at 2:00 PM <–
- Monday: 7:00 AM – 7:00 PM
- Tuesday: 7:00 AM – 6:00 PM
- Wednesday: 7:00 AM – 6:00 PM
Badge Pick-up:
- Bring your registration confirmation email and photo ID on hand as you arrive.
- All registered POSSIBLE attendees must pick up their badge prior to entering our event spaces.
Treat your badge like cash:
- You must have your physical badge on your person to use it.
- Once it’s lost, it’s gone- we don’t reprint badges!
Ticket Portal Login — coming soon!
Once your ticket is registered, you will receive a registration confirmation email inviting you to sign in.
- Username: registered email address
- Password: ticket confirmation number
Attendees can edit their information, transfer their ticket, assign organization admins, resend their ticket confirmation email, access personalized social media graphics, send meeting requests to other attendees in our POSSIBLE Connect Hosted Meetings Program (brand marketers, agencies, and partners), and sign up for Tabletalks (brand marketers) all from the platform!
Ticket Transfers:
Registered attendees may transfer their ticket in the portal at any time prior to the registration deadline. Simply click “Transfer Ticket” and enter in the new attendee’s contact information!
Your colleague will receive an email inviting them to accept the transfer, which opens a form they must fill out to complete the transfer request. Our team approves all ticket transfers. Once your colleague has accepted the transfer and we have approved it, you will lose access to the platform, and they will receive a registration confirmation email.
- Transferring a ticket after the POSSIBLE Connect Hosted Meeting program scheduling process has started will not transfer program eligibility and will result in the loss of any steps already completed.
- Please reach out to registration@possibleevent.com or assistance in transferring a ticket after the deadline.
Event App
Available to download April 13, 2026
Log in with your registered email using a one-time passcode (OTP).
Partnered by
POSSIBLE 2026 Mobile App
App Sponsored by
Wi-Fi
Networks:
POSSIBLE @ Fontainebleau
POSSIBLE @ Eden Roc
Password: weather26
Partnered by
Wi-Fi at POSSIBLE 2026
Networks:
- POSSIBLE @ Fontainebleau
- POSSIBLE @ Eden Roc
Password: weather26
- Details will be printed on the back of your badge for quick reference.
- Additionally, you can check the screens and other signage throughout the venue for details.
Trip Planning
Hotel Reservations
Stay at the heart of POSSIBLE with premium accommodations at Miami Beach’s most iconic resorts. Fontainebleau and Eden Roc provide refined comfort, exclusive access, and a truly elevated conference experience.
Special Rates for POSSIBLE 2026
POSSIBLE 2026 attendees and partners are welcome to book on-site accommodations at the $429++ discounted rate within our room blocks at the Fontainebleau Hotel and Eden Roc Hotel.
Rates are available through March 20, 2026. Rooms are limited and expected to sell out quickly, so we recommend securing your reservation as soon as possible.
- We recommend booking to arrive on Sunday and depart on Thursday.
- There is a 3-night minimum stay required for bookings at Fontainebleau Hotel and 4-night minimum stay required at Eden Roc Hotel.
- You must be registered for POSSIBLE 2026. All hotel room block reservations are pending ticket confirmation. If you are a POSSIBLE pass holder, you must register for a ticket within 7 days or your hotel reservation will be canceled.
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Rooms (including any cancellation fees or deposits) are not refundable if cancelled less than 72 hours of your arrival date. We do not guarantee the availability of our hotel room block and recommend you book early.
Eden Roc Hotel
4525 Collins Avenue Miami Beach, Florida 33140 USA
Discounted group rate of $429++ available for registered POSSIBLE ticket holders.
*There is a 4-night minimum stay required for bookings at Eden Roc Hotel.
This Room Block is Sold Out
Fontainebleau Hotel
4441 Collins Avenue Miami Beach, Florida 33140 USA
Discounted group rate of $429++ available for registered POSSIBLE ticket holders.
*There is a 3-night minimum stay required for bookings at Fontainebleau Hotel.
This Room Block is Sold Out
Overflow Hotel Options
We’ve released a new selection of discounted overflow hotel room blocks to give attendees even more flexibility when planning their stay for POSSIBLE 2026.
These hotels are ideal for guests who prefer shorter stays or don’t want to meet the 3–4 night minimum requirements at our primary venues. Best of all, these options do not have room-night limits and are available on a first-come, first-served basis.
All hotels are conveniently located near the POSSIBLE campus and offer exclusive event rates for our community.
Andaz Miami Beach – Starting at $609/night –> Book here
Cadillac Hotel & Beach Club, Autograph Collection – THIS ROOM BLOCK IS SOLD OUT
Hotel Continental Tapestry Collection by Hilton – THIS ROOM BLOCK IS SOLD OUT
The Grand Beach – Starting at $363/night –> Book here
Radisson Resort Miami Beach – THIS ROOM BLOCK IS SOLD OUT
Holiday Inn Miami Beach – Starting at $270/night –> Book here
Best Western Miami Beach – Starting at $209/night –> Book here
SCAMMER ALERT! Only rooms booked under our dedicated room reservation page are under the official POSSIBLE room block. Please be aware of any fraudulent emails that you might receive advertising to book your room reservation at the Fontainebleau that doesn’t come from the POSSIBLE team. A helpful hint is to double check the email address, any email from us will have POSSIBLE in the address (example@possibleevent.com).
Miami International | MIA
Visit Website
Fort Lauderdale-Hollywood International | FLL
Visit Website
Travel smarter to POSSIBLE with exclusive United Airlines flight discounts
Approved travel dates: 4/17/2026 – 05/07/2026
Approved airports: MIAMI (ALL AIRPORTS)
To make flight reservations online attendees must use the discount code : ZS44522059
Fontainebleau Address:
Fontainebleau
4441 Collins Avenue
Miami Beach, FL 33140
On-Site Parking:
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Valet & Self Parking are available directly at Fontainebleau Miami Beach’s property on Collins Avenue. Private parking is offered on site with daily fees.
Getting There & Rideshare:
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Fontainebleau’s prime beachfront location makes it easily accessible by car or rideshare.
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Follow Collins Avenue directions to the main entrance at 4441 Collins Avenue, where rideshare/delivery drop-off and valet service are available.
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For airport arrivals, private car services or rideshares (Uber/Lyft) can bring you directly to the hotel’s main curbside entry.
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Miami International Airport (MIA) is approximately a 20–30 minute drive depending on traffic; Fort Lauderdale (FLL) is approximately 30–40 minutes.
Need Assistance:
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Contact the Fontainebleau concierge before arrival to confirm parking or transport questions.
On-Site Parking:
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Valet Parking is available at Eden Roc Miami Beach. Guests can use valet service directly at the hotel entrance.
Getting There & Rideshare:
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Eden Roc is located at 4525 Collins Avenue on Mid-Beach, just north of Fontainebleau.
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Rideshare and taxi services (Uber/Lyft) can drop off and pick up guests at the hotel’s main entrance.
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For airport transfers, rideshares and taxis from Miami International Airport (MIA) typically take ~20 minutes, traffic dependent.
Note:
-
Parking availability may be limited during peak times and large events; contacting the hotel concierge ahead of arrival can help confirm current options and best practices.
Weather
Check current weather conditions in Miami Beach, FL
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Support & Resources
For VIP support, Sara is available leading up to the event and onsite. Look out for communications from her, or reach out directly at anytime.
VIP Information & FAQs
Check-In & Badge Pickup Location
Upper Lobby, Luster Gallerie at the Fontainebleau
Partnered by ATTAIN
Hours:
- Sunday: 2:00 PM- 8:00 PM (early access for VIPs)
- Monday: 7:00 AM- 7:00 PM
- Tuesday: 7:00 AM- 6:00 PM
- Wednesday: 7:00 AM- 6:00 PM
Plan to arrive Sunday, April 26th, to fully experience everything POSSIBLE has to offer, including our Welcome Drinks party. A full day of programming begins on Monday, April 27th at 8:30 AM.
Fontainebleau Miami Beach: The Fontainebleau is one of our official conference hotels, offering a discounted group rate of $429++. Availability is limited, and the discounted rate ends March 20th, so we encourage you to reserve your room early to secure your stay.
Book Now at Fontainebleau Hotel.*There is a 3-night minimum stay required for bookings at the Fontainebleau Hotel.
Eden Roc Miami Beach: The Eden Roc is also an official conference hotel, with a discounted group rate of $429++. This special rate is available until March 20th, so we recommend booking as soon as possible.
Book Now at Eden Roc Hotel.*There is a 4-night minimum stay required for bookings at the Fontainebleau Hotel.
The VIP Lounge is exclusively for VIP Pass holders.
No guests are permitted, and access is limited to verified VIPs only. The lounge will be open Monday–Wednesday, 8:00 AM–5:00 PM.
Interested in VIP access? You can purchase a VIP pass here to enjoy lounge access and other exclusive benefits.
We have several designated areas for meetings and networking, including. These are open spaces and first come, first serve.
- Networking Lounge ( Within the expo Atrium)
- Networking Lounge (Outdoor Expo Garden)
- Bleau Bar – (Fontainebleau Lobby | Partnered by Basis Technology)
- Arkadia Grill (Fontainebleau Lobby | Partnered by FQ Lounge)
- La Côte (Outdoor Expo Garden | Partnered by 3C ventures)
- Lobby Bar at Eden Roc (Partnered by TextNow)
- Spa Garden at Eden Roc
We recommend business casual attire for networking events. Layering is key, as room temperatures can vary. Bring a jacket or sweater, especially as hotel venues tend to have strong air conditioning.
Pink attire is encouraged on Wednesday.
Miami weather in April generally has a high of 30°C (86°F) and a low of 22°C (72°F). Check closer to the event for updated weather forecasts.
We recommend The POSSIBLE App or LinkedIn in order to connect with other attendees before the event. Once the app is available, simply download it and use it to message other attendees directly. Stay tuned for more details!
Complimentary Wi-Fi will be available for all delegates. Details will be printed on the back of your badge for easy access, and Wi-Fi information will also be displayed on screens and signage throughout the venue. Partnered by The Weather Company.
Signature POSSIBLE Experiences
Curated moments designed to connect, inspire, and elevate your time at POSSIBLE.
Parties & Events
Welcome Drinks Reception
Sunday
5:30pm – 7:30pm
Bleau Bar @ Fontainebleau
Join us Sunday evening and kick off POSSIBLE in style at our Official Welcome Drinks reception at the iconic Bleau Bar at Fontainebleau. Open to all attendees.
Partnered by
Exhibitor Happy Hour
Tuesday
5:00pm – 7:00pm
Fontainebleau & Eden Roc
Join participating exhibitors throughout our indoor and outdoor expo areas for drinks, conversation, and a chance to continue the day’s discussions in a more social setting. Fontainebleau and Eden Roc—open to all attendees.
Official Closing Party
Wednesday
4:00pm – 6:00pm
To Be Announced
Celebrate the end of POSSIBLE with us at our Closing Party on the beach. Join fellow attendees for an unforgettable evening on the beach as we wrap up an incredible week. Open to all attendees.
Food & Beverage
Breakfast
Monday, Tuesday, Wednesday
8:00am – 8:45am
Fontainebleau & Eden Roc
Start your morning with a complimentary breakfast. Open to everyone — fuel up and kick off your POSSIBLE day.
Partnered by
Lunch
Monday, Tuesday, Wednesday
1:15pm – 2:15pm
Fontainebleau & Eden Roc
Recharge mid-day with lunch and casual networking. Take a moment to refuel, reconnect, and power through your day.
Social & Wellness Activities
Beach Cleanup
Sunday
5:00pm – 6:00pm
On the beach
Join Us for the 4th Annual POSSIBLE Beach Cleanup! In partnership with Clean Miami Beach, a 501(c)(3).
Partnered by
5K Run & Walk
Monday, Tuesday, Wednesday
6:30am – 7:30am
On the Boardwalk
Start your morning with movement and fresh ocean air at our 5K Run & Walk along the scenic oceanfront boardwalk.
RSVP for Monday
RSVP for Tuesday
RSVP for Wednesday
Partnered by
Sunrise Yoga
Monday, Tuesday, Wednesday
6:30am – 7:30am
On the Beach
Limited Capacity! Begin your day grounded and refreshed with our Sunrise Yoga session on the beach. Open to all levels.
Recommended to Bring: Water and a towel. Mats Provided.
RSVP for Monday
RSVP for Tuesday
RSVP for Wednesday
Partnered by