The Innovation Village

The Innovation Stage, presented by SalientMG, is prominently located in the Expo Garden—your platform to showcase groundbreaking innovations that are transforming the marketing landscape and shaping the future of business. This dynamic stage will feature exciting thought leadership sessions led by startups, small businesses, entrepreneurs, and industry leaders driving the next wave of marketing disruption. Don’t miss your chance to take center stage!

Take advantage of the opportunity to participate in Acorns Growth Challenge competition, live from the Innovation Stage!

The Acorns Growth Challenge invites cutting-edge startups to present solutions that redefine how we approach customer activation, marketing efficiency, and growth scalability. Competitors will have the opportunity to showcase their impact-driven ideas to Acorns leadership.  

How It Works:

• Startups and small businesses are encouraged to submit proven solutions – either individually or as a collaborative team – that would solve the Acorns problems.  
• Two (2) Startup Finalists will be selected to present their solutions on The Innovation Stage at POSSIBLE 2025. 
• The winner will receive an opportunity to build a proof of concept and showcase it at POSSIBLE 2026 alongside Acorns, along with the potential to partner with Acorns to bring their solution to life.
• The finalists will receive two (2) complimentary startup premium passes (valued at $1,250) to attend POSSIBLE 2025.

About Acorns and Growth By Science: tackling growth challenges together

Acorns is on a mission to revolutionize financial wellness by making it easy for millions of people to save, invest, and grow their wealth. With the support and partnership of Growth by Science, Acorns has transformed its measurement practices by embracing scientific thinking, incrementally, and advanced causal analytics.

Now, there is an opportunity to combine rigorous measurement practices with tightly integrated marketing activation solutions to tackle some of the most pressing challenges faced by the Acorns Marketing team and address critical questions such as:

• How can we better manage campaign orchestration with seamless cross-channel execution?
• What channel solutions will help us better plan, deploy, and scale our campaigns on key high-impact marketing channels?
• What martech / adtech solutions can help us better collect quality data and activate it across our marketing stack?
• What is the best way to operationalize hyper-personalized, end-to-end customer journeys across onboarding, engagement, and retention?

Hosted by Lou Paskalis, The Brand Showcase will focus on two brand and solution provider collaborations, currently in progress, that demonstrate the synergy between a brand’s problem and a solution addressing an industry gap. These sessions will showcase how these partnerships are successfully solving real-world challenges through innovative and effective solutions.

Got a groundbreaking idea that didn’t make it into the main program?  This year, we’re opening up the floor for YOU to pitch your boldest, most innovative idea to be featured on the Innovation Stage at POSSIBLE.

Whether it’s a game-changing trend no one’s talking about, your bold vision for how AI is shaping the future, or a radical prediction for marketing in 2030, we want to hear from you! We’re seeking fresh perspectives, visionary ideas, and passionate speakers who are ready to deliver talks that will shake up the marketing world.

Here’s how it works:

• If you’ve got a unique idea not already covered on our agenda, submit your pitch to the POSSIBLE Unplugged Board—1 entry per attendee.
• Selected speakers will have 10 minutes to deliver their best TED-style talk. No slides needed—just your big idea, unplugged.