Workshops are where ideas meet execution. Workshops are focused, skill-building sessions designed to help attendees deepen their expertise through presentation and interactive discussions. These sessions prioritize practical insights and strategic takeaways that attendees can apply to their work.


Workshops
Hosts

Joe Lazlo
Head of Content & Insights, U.S., Shoptalk & Groceryshop

Rocquan Lucas
Vice President of Content, Groceryshop
Rocquan serves as the vice president of content for Groceryshop, a leading event dedicated to grocery and CPG innovation. In this role, he oversees the show’s agenda development and speaker recruitment.
Rocquan has nearly 15 years of events and programming experience, having previously led the development of onstage content for virtual and in-person conferences at CB Insights and Advertising Age.

Michele Fino
Chief Storyteller, Purpose-Driven Branded Entertainment Enterprise
Michele Fino has been running her own Branded Entertainment partnership consultancy for eight years. She is a Creative & Connected Strategic StorySeller. She helps brands, non-profits, production companies, media companies, tech companies, and networks with their content strategy and their StorySelling. She currently has two brand clients and one production company client. She believes that great storytelling can elicit behavior change. . . but people have to see it first. She is an idea generator that also plans, makes the right connections & writes deal terms for branded content, distribution and marketing. She has worked on partnerships across television properties such as American Idol, America’s Got Talent, and The Price is Right. She has worked on strategic content deals on behalf of large organizations such as The Leukemia & Lymphoma Society (now Blood Cancer United) and Advance Auto Parts.
This is her Last Year in the Demo (18-49). She lives on the UES of NYC, has three kids, and owns a lot of gym shoes, but does not belong to an actual gym. https://fino.marketing/.

JC Oliver
Co-Founder / Head of Innovation, Move78
JC Oliver is an award-winning executive & investor who specializes in technology & innovation, working across multiple verticals from media & entertainment, sustainability, finance & AI.
With 25+years experience in understanding how tech & human behaviour drives culture his philosophy was formed through a variety of roles chiefly as Global Head of Innovation for Microsoft and Global Chief Creative & Innovation Officer for Verizon/AOL.
He co-founded Recast, a disruptive streaming
platform using micropayments & Unlockd a data, loyalty & reward platform he took to a valuation of £150m and Zellar a data service focussed on making all businesses more sustainable.
He co-founded Move78, a venture studio that operates at the intersection of innovation, growth & emerging tech working with starts ups, scale ups & large corporations helping build growth engines, raise capital & deliver biz dev partnerships.
His drop off is the crossroads of creativity x tech x business which he defines as the “Interspace of Growth”

Maha Abouelenein
CEO, Digital and Savvy
Maha Abouelenein is the CEO and Founder of Digital & Savvy, a global communications consulting firm with offices in the United States and the United Arab Emirates. A best-selling author, entrepreneur, and strategic communications expert, she has spent more than 30 years advising Fortune 500 companies, governments, high-profile executives, and global brands on storytelling, reputation, and personal branding.
Maha is a leading voice on storytelling in the age of AI and speaks around the world on how individuals and organizations can build trust, influence, and cultural relevance. Her book, “7 Rules of Self-Reliance,” is a practical playbook for betting on yourself and creating long-term value. She also serves on the Global Board of Directors of the Associated Press.
2026 Agenda

Where are
Workshops?
How to Get There
Workshops take place at Eden Roc, across Level 1 & 2 in Ballrooms A, 2A, B, 2B, and C.
- From the Eden Roc Main Lobby: Follow the signs for Conference Ballrooms. Workshops are located on the 1st and 2nd floors—accessible by stairs or elevator near the lobby area.
Explore the Stages and Experiences that Shape What’s POSSIBLE








