POSSIBLE
Workshops

Where Big Ideas Become Bold Moves

Workshops are where ideas meet execution. Workshops are focused, skill-building sessions designed to help attendees deepen their expertise through presentation and interactive discussions. These sessions prioritize practical insights and strategic takeaways that attendees can apply to their work. 

POSSIBLE
Workshops

Where Big Ideas Become Bold Moves

Workshops are where ideas meet execution. Workshops are focused, skill-building sessions designed to help attendees deepen their expertise through presentation and interactive discussions. These sessions prioritize practical insights and strategic takeaways that attendees can apply to their work. 

Why Attend?

  • Develop the modern marketing skills from data storytelling to AI fluency.
  • Gain approaches you can apply immediately to overcome real marketing challenges.
  • Join conversations that spark new perspectives and inspire bold execution.

Questions We’re Exploring:

  • What new technologies and workflows are eliminating waste and accelerating results?
  • How can automation and AI streamline campaign design, delivery, and optimization?
  • What are the most effective strategies for leveraging first-party data in a privacy-first world?
Workshops turn insight into action to drive ideas from possibility to performance.

Why Attend?

  • Develop the modern marketing skills from data storytelling to AI fluency.
  • Gain approaches you can apply immediately to overcome real marketing challenges.
  • Join conversations that spark new perspectives and inspire bold execution.

Questions We’re Exploring:

  • What new technologies and workflows are eliminating waste and accelerating results?
  • How can automation and AI streamline campaign design, delivery, and optimization?
  • What are the most effective strategies for leveraging first-party data in a privacy-first world?
Workshops turn insight into action to drive ideas from possibility to performance.

Workshops

Hosts

Joe Lazlo

Head of Content & Insights, U.S., Shoptalk & Groceryshop

Joe's Bio

Rocquan Lucas

Vice President of Content, Groceryshop

Rocquan's Bio

Rocquan serves as the vice president of content for Groceryshop, a leading event dedicated to grocery and CPG innovation. In this role, he oversees the show’s agenda development and speaker recruitment.
Rocquan has nearly 15 years of events and programming experience, having previously led the development of onstage content for virtual and in-person conferences at CB Insights and Advertising Age.

Michele Fino

Chief Storyteller, Purpose-Driven Branded Entertainment Enterprise

Michele's Bio

Michele Fino has been running her own Branded Entertainment partnership consultancy for eight years.  She is a Creative & Connected Strategic StorySeller.  She helps brands, non-profits, production companies, media companies, tech companies, and networks with their content strategy and their StorySelling.  She currently has two brand clients and one production company client.  She believes that great storytelling can elicit behavior change. . . but people have to see it first.  She is an idea generator that also plans, makes the right connections & writes deal terms for branded content, distribution and marketing.  She has worked on partnerships across television properties such as American Idol, America’s Got Talent, and The Price is Right. She has worked on strategic content deals on behalf of large organizations such as The Leukemia & Lymphoma Society (now Blood Cancer United) and Advance Auto Parts.

This is her Last Year in the Demo (18-49). She lives on the UES of NYC, has three kids, and owns a lot of gym shoes, but does not belong to an actual gym. https://fino.marketing/.

JC Oliver

Co-Founder / Head of Innovation, Move78

JC's Bio

JC Oliver is an award-winning executive & investor who specializes in technology & innovation, working across multiple verticals from media & entertainment, sustainability, finance & AI.

With 25+years experience in understanding how tech & human behaviour drives culture his philosophy was formed through a variety of roles chiefly as Global Head of Innovation for Microsoft and Global Chief Creative & Innovation Officer for Verizon/AOL.

He co-founded Recast, a disruptive streaming
platform using micropayments & Unlockd a data, loyalty & reward platform he took to a valuation of £150m and Zellar a data service focussed on making all businesses more sustainable.

He co-founded Move78, a venture studio that operates at the intersection of innovation, growth & emerging tech working with starts ups, scale ups & large corporations helping build growth engines, raise capital & deliver biz dev partnerships.

His drop off is the crossroads of creativity x tech x business which he defines as the “Interspace of Growth”

Maha Abouelenein

 CEO, Digital and Savvy

Maha's Bio

Maha Abouelenein is the CEO and Founder of Digital & Savvy, a global communications consulting firm with offices in the United States and the United Arab Emirates. A best-selling author, entrepreneur, and strategic communications expert, she has spent more than 30 years advising Fortune 500 companies, governments, high-profile executives, and global brands on storytelling, reputation, and personal branding.

Maha is a leading voice on storytelling in the age of AI and speaks around the world on how individuals and organizations can build trust, influence, and cultural relevance. Her book, “7 Rules of Self-Reliance,” is a practical playbook for betting on yourself and creating long-term value. She also serves on the Global Board of Directors of the Associated Press.

2026 Agenda

Where are
Workshops?

Eden Roc • Level 1 & 2 • Ballrooms A, 2A, B, 2B, C

How to Get There

Workshops take place at Eden Roc, across Level 1 & 2 in Ballrooms A, 2A, B, 2B, and C.

  • From the Eden Roc Main Lobby: Follow the signs for Conference Ballrooms. Workshops are located on the 1st and 2nd floors—accessible by stairs or elevator near the lobby area.

Explore the Stages and Experiences that Shape What’s POSSIBLE