POSSIBLE 2025

Advisory Council

We are grateful for our amazing council of advisors who contribute their expertise and thinking to the current and future work of bringing POSSIBLE to life, and who continue to shape the future success of Beyond Ordinary Events.
Lynne Biggar, POSSIBLE Advisory Council
Lynne Biggar
Senior Advisor

Boston Consulting Group (BCG)

Ryan Detert
Founder & CEO

Influential

Samantha DiGennaro, POSSIBLE Advisory Council
Samantha DiGennaro
Founder & CEO

DiGennaro Communications

Andrew Essex, POSSIBLE Advisory Council
Andrew Essex
Senior Managing Partner

TCS Interactive

Krystal Hauserman, POSSIBLE Advisory Council
Krystal Hauserman
Global CMO & Brand Consultant
Diana Haussling, POSSIBLE Advisory Council
Diana Haussling
Senior Vice President – General Manager, Consumer Experience & Growth

Colgate Palmolive

Khurrum Malik
CMO

Integral Ad Science

Deirdre McGlashan, POSSIBLE Advisory Council
Deirdre McGlashan
Chief Marketing Officer

BrandGuard

Ramsey McGrory, POSSIBLE Advisory Council
Ramsey McGrory
Chief Development Officer (CDO)

Mediaocean

JC Oliver, POSSIBLE Advisory Council
JC Oliver
Founder

Move78

Lou Paskalis, POSSIBLE Advisory Council
Lou Paskalis
Chief Strategy Officer

Ad Fontes Media

Steven Wolfe Pereira, POSSIBLE Advisory Council
Steven Wolfe Pereira
CEO

Alpha & Co.

Shahrzad Rafati, POSSIBLE Advisory Council
Shahrzad Rafati
Chairperson and CEO

RHEI

Youdy Sanon
CMO

Odagan Marketing Agency

Rita Shukhman, POSSIBLE Advisory Council
Rita Shukhman
Experienced Brand Marketer & Founder

The Buds Group LLC

Marisa Thalberg, POSSIBLE Advisory Council
Marisa Thalberg
Consulting Chief Brand and Marketing Officer

The Thalberg Group / JCPenney

Shelley Zalis, POSSIBLE Advisory Council
Shelley Zalis
Founder & CEO

The Female Quotient

Beyond Ordinary Events, LLC

Founders & Friends

POSSIBLE was initially founded and backed by an impressive consortium of industry leaders as investors from the US and beyond. Our common goal was to build a unique tentpole event that brings together the entire marketing industry.
Big thanks to our initial investors:
Anil Aggarwal
Dhiren Amin
Chris Babayode
Anna Bager
Ben Barokas
Michael Barrett
Dan Beltramo
Ishan Bhaumik
Lawrence Braitman
Oliver Busch
Caroline Campbell
Jonathan Carson
Tom Chavez
Tony Chen
David Chun
John Costello
Rohit Dadwal
Mainardo de Nardis
Laura Desmond
Chris Detert
Ryan Detert
Samantha DiGennaro
Emre Fadillioglu
Eric Franchi
Stacy Freedman
David Freedman
Phil Fresen
Barry Frey
Jeffrey Gerstel
Amar Goel
Andy Goldman
Jonah Goodhart
Noah Goodhart
Irwin Gotlieb
Matthew Greitzer
Mark Grether
Scott Hendrickson
Jeffrey Hirsch
Amardeep Kahlon
Harry Kargman
Michael Kassan
Terry Kawaja
Allie Kline
Kevin Lee
Bessie Lee
Fabiano Lobo
Jay MacDonald
Stephen Magli
Ramsey McGrory
Alex Merutka
Miha Mikek
David Moore
Alex Moukas
Christian Muche
Sean Muller
Hirofumi Nakano
Mari Kim Novak
Brian O’Kelley
Shelly Palmer
Ari Paparo
Alberto (Banano) Pardo
Kim Perell
Peter Piazza
Matt Ramerman
Jordan Rednor
Tim Ringel
Scott Schiller
Amit Shah
Greg Stuart
Jon Suarez-Davis
Neal Thurman
Antonio Tomarchio
Ron Wagner
Deborah Wahl
Michael Walrath
Bill Wise
Jay Wolff
Mike Zaneis
Denise Zaraya
Joe Zawadzki