by Richard Whitman , Columnist, November 28, 2022
A new marketing conference and exposition is making its debut next April. It’s called Possible and it’s being created by Christian Muche who is credited as founder of the annual and digially-focused DMEXCO conference. Muche has created a new company called Beyond Ordinary Events Inc. and the Possible conference is the firm’s first major undertaking. The event is scheduled to take place April 17-19 at the Fountainbleau in Miami Beach.
Possible is targeted to C-suite marketers and industry leaders globally including those serving at brands, media companies, agencies, tech firms as well as creatives, influencers and others. MMA (Mobile Marketing Association) Global is a partner and investor in the new conference and Google has signed on a premiere presenting sponsor. Organizers say that as part of its participation, most of MMA’s events will fold into Possible.
Muche stated that “Possible will be unlike any other marketing event in the world. We are creating a forum to address the challenges that marketers face head on and give C-suite executives the tools to drive their future success.”
The event is billed as an “exposition and forum where leading brands, technology, digital, media, culture converge around the future of marketing.” It will present over 200 speakers on four stages, 16 tracks of curated content, and access to master classes and workshops, and networking opportunities. Specifics will be unveiled in the coming weeks and months.