New York – January 21, 2025 – Beyond Ordinary Events (a Hyve Group Company) and POSSIBLE, the premier marquee marketing event, announced today that iconic beauty industry titan, Bobbi Brown, will join POSSIBLE’s impressive roster of industry speakers.
Bobbi Brown is a world-renowned makeup artist, best-selling author, sought-after speaker, and serial entrepreneur that launched Bobbi Brown Cosmetics with ten simple lipsticks in 1991. In four short years, Bobbi Brown was acquired by The Estée Lauder Companies, and she served as its Chief Creative Officer for over 20 years, building a globally recognized billion-dollar brand. After revolutionizing the beauty industry with her namesake brand, Bobbi Brown has embarked on a new journey with her latest venture, Jones Road Beauty, launched in October 2020, at the height of the pandemic. Five months after launch, Business Insider named Jones Road one of the fastest-growing brands of the year and in less than four years, the award-winning brand has collected accolades from media outlets such as Allure, Vogue, W, In Style and Essence. In her fireside chat, she’ll be sharing her unique approach to business, creativity, and empowerment, and how she continues to shape the future of entrepreneurship and brand innovation beyond the beauty industry.
Born in Chicago and a graduate of Emerson College, Bobbi was named one of Fortune‘s Most Powerful Women in 2021 and in 2022, was named one of Forbes “50 Over 50” most Influential Women. Brown has received the Glamour Woman of the Year Award, The Fashion Group International Night of Stars Beauty Award, and The Jackie Robinson Foundation’s ROBIE Humanitarian Award. She was appointed by President Obama to serve on the Advisory Committee for Trade Policy and Negotiation and has been inducted into the New Jersey Hall of Fame. She holds honorary doctorates from Montclair State University, Fashion Institute of Technology, Monmouth University, and Emerson College.
“We are absolutely thrilled to have such a marketing legend join us at POSSIBLE. Not only has Bobbi Brown established a groundbreaking iconic brand but has also launched other successful businesses making her a powerhouse entrepreneur. She is one of the very few founders in the industry that have had lightning strike twice by creating and launching two powerhouse brands within the same category. We very much look forward to hearing her insights as she takes the stage in April,” said Christian Muche, Global President & Co-Founder, Beyond Ordinary Events (a Hyve Group Company).
POSSIBLE takes place at Fontainebleau Miami Beach on April 28-30. The tentpole event brings together the most influential leaders in marketing, as well as visionaries from technology, digital, media, entertainment, and culture.
POSSIBLE will have up to 200+ speakers representing all aspects of the industry on its stages, presenting 9 tracks of curated content, masterclasses, workshops, an indoor exposition, an outside activation area, meeting spaces, The Yacht Club at POSSIBLE, CMO Roundtable Summit, Rising Talent and VIP Academies, VIP networking, co-supported events, as well as POSSIBLE Connect (a unique double-opt-in hosted meetings program designed to connect organizations with targeted partners to explore cutting-edge services and solutions to maximize marketing impact).
For more information and to register, visit possibleevent.com.
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About Beyond Ordinary Events, Inc. / POSSIBLE
POSSIBLE is the premier marketing event, owned and organized by Beyond Ordinary Events, Inc. (a Hyve Group Company), and is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Powered by the omnichannel expertise of MMA Global, the third edition will take place on April 28-30, 2025, at the Fontainebleau Miami Beach. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing, media and tech community to network with industry peers, share ideas, present visions, create business opportunities and discuss mutual challenges. Conceived, created and led by Co-Founder Christian Muche, POSSIBLE is fast becoming the cornerstone marketing tentpole event of the year. Register to attend at possibleevent.com.
About Hyve
Hyve delivers game-changing impact for people, business and beyond. How? By helping people to make the connections that could change everything, through its portfolio of unmissable events and hyper-productive meetings programmes. Hyve is on a mission to redefine everyone’s expectations of events and provide attendees with unbeatable return on investment and time. Hyve’s portfolio includes world-renowned brands such as Shoptalk, Bett, CWIEME and Fintech Meetup. Hyve was acquired by Providence Equity LLC and Searchlight Capital Partners in 2023. For more information visit www.hyve.group.
About MMA Global
Composed of over 800-member companies globally, MMA Global is the only marketing trade association that brings together the full ecosystem of marketers, martech, adtech, media and other marketer supporting companies, who work collaboratively architecting the future of marketing, while relentlessly fixated on delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change by taking on marketing’s unanswered questions and challenging our commonly held beliefs. We are committed to science and questioning; believing that creating new & even revolutionary marketing impact is steeped in constructively challenging the status quo. MMA also works directly with members and business leaders to aggressively adopt peer-driven, proven, science-supported best practices, without compromise. The MMA invests millions in groundbreaking research to enable marketers with unassailable truth and actionable insights & tools. By enlightening, empowering and enabling marketers, the MMA shapes marketing’s future success, while also propelling business growth.
Members include: AT&T Communications, Adobe, Ally Bank, American Express, AppsFlyer, Bank of America, Best Buy, Campbell Soup, Canva, Clear Channel Outdoor, The Coca-Cola Company, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Delta Airlines, Diageo, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Kargo, Kroger, L’Oreal, Major League Baseball, Mastercard, McDonalds Corporation, Meta, Microsoft, Morgan Stanley, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., Uber, Walmart Inc., Walt Disney Company, X, Yahoo! and many more. The MMA’s global headquarters are located in New York City with regional operations in 14 countries across Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM).
