We are excited to partner with Influential, an AI-powered technology and the largest influencer marketing company in the world by revenue. Influential will bring a robust agenda to POSSIBLE with three sessions on influencer marketing and the creator economy on the stages and with influencers on the ground. Make sure to stop by Influential’s unique activation space, located in the outdoor Expo Garden, where you will have the opportunity to meet with the Influential management team and their special guest creators.
Among the noteworthy influencers joining the stage with Influential are Elsa Majimbo, multi-award winning comedienne, author and 15-time chess champion, and Adam Waheed, award-winning content creator, actor, comedian and entrepreneur. This is a not-to-be missed session happening on Wednesday, April 19 and the opportunity to hear about their experiences and gain insights on building successful influencer marketing campaigns.
Influential’s team of experts will dissect the influencer marketing landscape and explain how to most effectively utilize it for any business. They will also provide valuable insights on how to identify and work with influencers who can help amplify your brand message. Whether you are just starting out with influencer marketing or looking to optimize your existing campaigns, our session will provide you with the knowledge and tools you need to succeed.
You will have the opportunity to ask questions, network with other attendees, and gain valuable insights from their experienced team. Join us at POSSIBLE for these exciting sessions and learn how you can leverage the power of influencer marketing to achieve your business goals!
Mainstage – Vision
Wednesday, April 19, 2023 | 11:25am – 11:50am ET
Creator Spotlight: Elsa Majimbo and Adam W.
As of 2022, the creator economy market size is estimated at $104.2 billion, more than double its value since 2019. Creators are the lifeblood of this ecosystem and brands increasingly in need of creators to help reach their most valued target audiences. Chris Detert, CCO of Influential, the world’s largest influencer marketing company, will lead a Q&A with two of the Creator Economy’s most dynamic creators, Elsa Majimbo and Adam W., who were both selected as part of Forbes’ 2022 Top Creator list. Elsa and Adam will discuss their journeys to becoming creators and how brands can best utilize and collaborate with them.
Adam Waheed Award-Winning Content Creator, Actor, Comedian and Entrepreneur Made by All
Elsa Majimbo Multi-award Winning Comedienne, Author and 15 time Chess Champion
Chris Detert CCO Influential
Masterclass
Tuesday, April 18, 2023 1:30pm – 2:00pm ET
Influencer Marketing: The Art of the Possible
Influencer marketing is now a $16B industry with staggering year-over-year growth, over the past decade. There are now more than 4 billion active users across all the major social media platforms, worldwide. As Gen Z and Millennial consumers increasingly spend more time on social media platforms, the value of influencers, and the marketing and technology platforms that run campaigns for them, are ever more critical for marketers to understand and utilize. Ryan Detert, CEO of Influential, the world’s largest influencer marketing company, will dissect the influencer marketing landscape and explain how to most effectively utilize it for any business.
Ryan Detert CEO Influential
VIP Thought Leadership Masterclass
Wednesday, April 19, 2023 10:00am- 10:30am ET
Influencer Marketing Through the Creator’s Lens
Elsa Majimbo is one of the most notable social creators in the world. Recognized by Forbes as a 2023 Top Creator, she has taken social media by storm with her hilarious and relatable content. Hear from her on what it takes to create truly viral content and how brands can lean in and maximize their creator-lead campaigns.
Elsa Majimbo Multi-award Winning Comedienne, Author and 15 time Chess Champion
Chris Detert CCO Influential
Ryan Detert CEO Influential
