POSSIBLE, Miami’s most impactful marketing event , announces its third-year premier partnership with Google
The industry’s must-attend annual tentpole returns April 28-30, 2025 as the most important and relevant experience for marketers, tech, media leaders, creators, agencies and investors that shapes the future of the industry and sets the standard for excellence, collaboration, and innovation.
NEW YORK, November 13, 2024 – Beyond Ordinary Events (a Hyve Group company) announced today that POSSIBLE – Miami’s most impactful marketing event – has partnered with Google for its third consecutive year as the exclusive premier partner. Returning after the overwhelming success of both 2023 and 2024, POSSIBLE solidifies as the most influential and innovative event for the global marketing, tech, and media communities. Powered by the world’s most authoritative and experienced industry leaders, POSSIBLE will bring together more than 4,500 C-suite marketers and senior leaders from the U.S. and beyond to Fontainebleau Miami Beach on April 28-30, 2025.
Christian Muche, Global President & Co-Founder of Beyond Ordinary Events and POSSIBLE said, “We’re absolutely thrilled to welcome Google back as our premier partner for the third consecutive year! This partnership is both a tremendous honor and a testament to the trust from one of the most influential and innovative brands in the global digital industry. Together, we’re set to elevate POSSIBLE to extraordinary new heights, creating an unmatched experience that solidifies POSSIBLE as the must-attend marketing event of 2025.”
Capitalizing on the monumental successes of the first two events, POSSIBLE 2025 is assured to deliver an unmatched experience for attendees. Recently acquired by Hyve Group (which holds such esteemed and successful events as ShopTalk, Grocery Shop, and FinTech Meetup in its portfolio), POSSIBLE is seeking to take the event to new heights, providing a fully immersive and enriching experience. Attendees can continue to expect an expanded lineup of world-class thought leaders, experts, visionaries, celebrities, influencers, and more, while delivering groundbreaking insights on the future of marketing, as well as a broad range of experiential activations and interactive exhibits and workshops providing hands-on access to emerging technologies and innovative marketing strategies.
Attendees can look forward to an exciting lineup with 200+ speakers across 110+ sessions over three days, featuring curated tracks that spark thought-provoking discussions on innovation and the future of marketing. This year, POSSIBLE introduces a brand-new full conference day on Monday, packed with inspiring content designed to set the stage for the week.
A major highlight of POSSIBLE 2025 is the launch of POSSIBLE Connect, a unique hosted meetings program offering brand marketers a complimentary pass for POSSIBLE and a $750 travel reimbursement. Through double-opt-in sessions, brand participants will connect with targeted partners to explore cutting-edge services and solutions that maximize marketing impact. Agencies are also welcome to apply for discounted passes and the travel reimbursement.
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About Beyond Ordinary Events, Inc./POSSIBLE
POSSIBLE is the premier marketing event, owned and organized by Beyond Ordinary Events, Inc. (a Hyve Group Company), and is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Powered by the omnichannel expertise of MMA Global, the third edition will take place on April 28-30, 2025, at the Fontainebleau Miami Beach. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing, media and tech community to network with industry peers, share ideas, present visions, create business opportunities and discuss mutual challenges. Conceived, created and led by Co-Founder Christian Muche, POSSIBLE is fast becoming the cornerstone marketing tentpole event of the year. Register to attend at possibleevent.com.
About Hyve
Hyve delivers game-changing impact for people, business and beyond. How? By helping people to make the connections that could change everything, through its portfolio of unmissable events and hyper-productive meetings programmes. Hyve is on a mission to redefine everyone’s expectations of events and provide attendees with unbeatable return on investment and time. Hyve’s portfolio includes world-renowned brands such as Shoptalk, Bett, CWIEME and Fintech Meetup. Hyve was acquired by Providence Equity LLC and Searchlight Capital Partners in 2023. For more information visit www.hyve.group.
About MMA Global
Composed of over 800-member companies globally, MMA Global is the only marketing trade association that brings together the full ecosystem of marketers, martech, adtech, media and other marketer supporting companies, who work collaboratively architecting the future of marketing, while relentlessly fixated on delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change by taking on marketing’s unanswered questions and challenging our commonly held beliefs. We are committed to science and questioning; believing that creating new & even revolutionary marketing impact is steeped in constructively challenging the status quo. MMA also works directly with members and business leaders to aggressively adopt peer-driven, proven, science-supported best practices, without compromise. The MMA invests millions in groundbreaking research to enable marketers with unassailable truth and actionable insights & tools. By enlightening, empowering and enabling marketers, the MMA shapes marketing’s future success, while also propelling business growth.
Members include: AT&T Communications, Adobe, Ally Bank, American Express, AppsFlyer, Bank of America, Best Buy, Campbell Soup, Canva, Clear Channel Outdoor, The Coca-Cola Company, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Delta Airlines, Diageo, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Kargo, Kroger, L’Oreal, Major League Baseball, Mastercard, McDonalds Corporation, Meta, Microsoft, Morgan Stanley, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., Uber, Walmart Inc., Walt Disney Company, X, Yahoo ! and many more. The MMA’s global headquarters are located in New York City with regional operations in 14 countries across Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM).
About Christian Muche, Global President & Co-Founder
Muche is a renowned global executive and business strategist operating at the intersection of the digital, marketing, technology, and event industries. Muche has worked with global brands and executives, including AOL, YAHOO, and FIFA, to bring successful results. He was the Co-Founder of DMEXCO which has become the leading and most international digital marketing event in the world. Seeing a gap in the marketing community, he believed the time had come for a new event experience created specifically for the entire marketing world which is POSSIBLE.
