NEW YORK–DECEMBER 11, 2024–Beyond Ordinary Events, Inc. (A Hyve Group company) announced today the first confirmed speakers for the return of POSSIBLE, the marketing industry’s most anticipated event, to be held at the Fontainebleau Miami Beach on April 28-30, 2025. Powered by the world’s most authoritative and experienced industry leaders and with Google as premier presenting partner, POSSIBLE will welcome more than 4,500 of the most respected and impactful business leaders and practitioners, including brands, agencies, technology, digital, media, entertainment, and culture, over the course of three days.   

POSSIBLE’s stages will feature influential leaders from across business and tech and will also include media, celebrities, influencers, and a multitude of others. The first confirmed speakers are Chief Marketing Officers (CMOs), Chief Executive Officers (CEOs) as well as top influencers from top global brands:  

• Frank Cooper III, Chief Marketing Officer, Visa 

• Tim Ellis, Chief Marketing Officer, NFL 

• Julia Goldin, Chief Product & Marketing Officer, Lego 

• Mark Penn,  Chairman & CEO, Stagwell Global 

• Josh Sapan, Media Executive, Sapan Studio 

• Tony Spiridakis, Award-Winning Screenwriter, Director, Producer, Actor 

• Artis Stevens, President & CEO, Big Brothers and Sisters of America 

• Dara Treseder, Chief Marketing Officer, Autodesk 

• Tallulah Willis, Writer, Artist & Advocate 

• Shelley Zalis, Founder & CEO, The Female Quotient 

 View the full list of confirmed 2025 speakers

POSSIBLE ultimately will have up to 200+ speakers representing all aspects of the industry on its stages, presenting 9 tracks of curated content, masterclasses, workshops, an indoor exposition, an outside activation area, meeting spaces, The Yacht Club at POSSIBLE, CMO Academy, Rising Talent and VIP Academies, VIP networking, co-supported events, as well as POSSIBLE Connect (a unique double-opt-in hosted meetings program designed to connect organizations with targeted partners to explore cutting-edge services and solutions to maximize marketing impact). 

MMA Global, a strategic trade association partner with POSSIBLE, will reveal groundbreaking research and initiatives spotlighting current trends and insights in marketing, as well as provide a glimpse into the future of the industry. 

Christian Muche, Global President and Co-Founder of Beyond Ordinary Events, said, “We are absolutely ecstatic to kickoff POSSIBLE for its thrilling third year. This year promises to be an electrifying gathering where marketers will unite with industry trailblazers to confront challenges head-on. Together, we will equip them with invaluable tools and the confidence they need to soar to new heights of success. These dynamic speakers embody the spirit of POSSIBLE and are dedicated to empowering the entire industry ecosystem, influencing decision-makers across marketing, business, tech, and culture. There’s simply no other event that offers such a wealth of opportunities for our partners and attendees to connect and grow.”  

More speakers, including celebrities, and influencers, will be announced soon. 

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About Beyond Ordinary Events, Inc./POSSIBLE 

POSSIBLE is the premier marketing event, owned and organized by Beyond Ordinary Events, Inc. (a Hyve Group Company), and is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Powered by the omnichannel expertise of MMA Global, the third edition will take place on April 28-30, 2025, at the Fontainebleau Miami Beach.  Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing, media and tech community to network with industry peers, share ideas, present visions, create business opportunities and discuss mutual challenges. Conceived, created and led by Co-Founder Christian Muche, POSSIBLE is fast becoming the cornerstone marketing tentpole event of the year. Register to attend at possibleevent.com.

About Hyve 

Hyve delivers game-changing impact for people, business and beyond. How? By helping people to make the connections that could change everything, through its portfolio of unmissable events and hyper-productive meetings programmes. Hyve is on a mission to redefine everyone’s expectations of events and provide attendees with unbeatable return on investment and time. Hyve’s portfolio includes world-renowned brands such as Shoptalk, Bett, CWIEME and Fintech Meetup. Hyve was acquired by Providence Equity LLC and Searchlight Capital Partners in 2023. For more information visit www.hyve.group. 

About MMA Global 

Composed of over 800-member companies globally, MMA Global is the only marketing trade association that brings together the full ecosystem of marketers, martech, adtech, media and other marketer supporting companies, who work collaboratively architecting the future of marketing, while relentlessly fixated on delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change by taking on marketing’s unanswered questions and challenging our commonly held beliefs. We are committed to science and questioning; believing that creating new & even revolutionary marketing impact is steeped in constructively challenging the status quo. MMA also works directly with members and business leaders to aggressively adopt peer-driven, proven, science-supported best practices, without compromise. The MMA invests millions in groundbreaking research to enable marketers with unassailable truth and actionable insights & tools. By enlightening, empowering and enabling marketers, the MMA shapes marketing’s future success, while also propelling business growth. 

Members include: AT&T Communications, Adobe, Ally Bank, American Express, AppsFlyer, Bank of America, Best Buy, Campbell Soup, Canva, Clear Channel Outdoor, The Coca-Cola Company, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Delta Airlines, Diageo, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Kargo, Kroger, L’Oreal, Major League Baseball, Mastercard, McDonalds Corporation, Meta, Microsoft, Morgan Stanley, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., Uber, Walmart Inc., Walt Disney Company, X, Yahoo! and many more. The MMA’s global headquarters are located in New York City with regional operations in 14 countries across Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM).  

About Christian Muche, Global President & Co-Founder 

Muche is a renowned global executive and business strategist operating at the intersection of the digital, marketing, technology, and event industries. Muche has worked with global brands and executives, including AOL, YAHOO, and FIFA, to bring successful results. He was the Co-Founder of DMEXCO which has become the leading and most international digital marketing event in the world. Seeing a gap in the marketing community, he believed the time had come for a new event experience created specifically for the entire marketing world which is POSSIBLE.