NEW YORK – November 11, 2026 – An original partner since POSSIBLE’s 2023 launch, Google continues its commitment to Miami while joining the inaugural POSSIBLE Lisbon, marking a new chapter in a partnership built on shared vision, trust, and innovation.
POSSIBLE will return to Miami Beach on April 5-7, 2027, celebrating its fifth edition with Google continuing as Founding Partner, a role it has held since the event’s launch in 2023. Building on this longstanding relationship, Google will also become the Founding Partner of the inaugural POSSIBLE Lisbon, taking place October 12-14, 2027, extending the collaboration into Europe for the first time.
When Google became POSSIBLE’s Founding Partner in 2023, it backed more than a new industry event. It shared a vision to create a different kind of gathering for the marketing community, one built around meaningful connections, fresh perspectives, and the ambition to bring the broader ecosystem together. That early commitment helped establish the foundation on which POSSIBLE has continued to grow. Five years later, the partnership is expanding beyond Miami, bringing the same shared ambition to the launch of POSSIBLE Lisbon.
From the Miami’s event’s earliest days, Google’s collaboration has helped POSSIBLE turn ambitious ideas into experiences for the global marketing community. Together, the organizations have explored new ways to connect people, surface emerging ideas, and bring innovation to life. The 2027 partnership carries that work forward in Miami and extends it to Lisbon.
Christian Muche, Global President & Co-Founder of POSSIBLE, said:
“When we launched POSSIBLE in 2023, we had a clear vision of what we wanted to create, but turning that vision into reality required partners who believed in it from day one. Google was one of those partners, and their trust, commitment, and collaboration have been instrumental in our journey ever since. What makes this relationship particularly meaningful is that it has continued to evolve alongside POSSIBLE. As we celebrate our fifth year in Miami and take our first steps into Europe, having Google alongside us as our founding partner in both markets is a powerful reflection of what we’ve built together and what we can still achieve.”
With POSSIBLE Miami returning April 5-7, 2027, and POSSIBLE Lisbon making its debut October 12-14, 2027, the expanded partnership marks an important milestone for both organizations. Further details about Google’s participation and planned experiences across the two events will be announced in the coming months.
About POSSIBLE
POSSIBLE is a premier marketing event, owned and organized by Hyve Group and curated for the global marketing ecosystem, including brands, technology, digital, media, and culture. Supported by the omnichannel expertise of MMA, POSSIBLE brings together marketers, business leaders, innovators, and creators to share ideas, build connections, and explore the future of the industry.
POSSIBLE Miami will take place April 5-7, 2027. The inaugural POSSIBLE Lisbon will take place October 12-14, 2027. Learn more at possibleevent.com.
About Hyve
Hyve is a category-defining global B2B events business, with a portfolio of globally renowned brands including HLTH, Shoptalk, Bett, Manifest and ASU+GSV Summit. In addition to premium events, Hyve deepens customer ROI through ancillary products and services including highly curated double-opt-in meeting programs, peer-to-peer networking and brokerage services, as well as year-round value through content, intelligence, matchmaking and membership. Find out more at www.hyve.group.
About MMA
The Marketing + Media Alliance (MMA) is the global, nonprofit community of Chief Marketing Officers and senior marketing leaders advancing marketers’ ability to create value. Led by CMOs and supported by the wider ecosystem—including brands, media, agencies, consultancies, AdTech, and MarTech—MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.
About Christian Muche, Global President & Co-Founder
Christian Muche is a global executive and strategist working at the intersection of digital, marketing, technology, and events. A former co-founder of DMEXCO, the world’s leading digital marketing event, Muche created POSSIBLE to meet the need for a modern, future-focused experience for the entire marketing ecosystem.