POSSIBLE UNVEILS FIRST LINEUP OF SPEAKERS FOR ITS SECOND ANNUAL MARKETING EVENT IN MIAMI IN APRIL 2024
NEW YORK–DECEMBER 07, 2023–Beyond Ordinary Events, Inc. announced today the first confirmed speakers for the return of POSSIBLE, an immersive event for marketers to be held at the Fontainebleau Miami Beach on April 15-17, 2024. Powered by the world’s most authoritative and experienced industry leaders and with Google as premier presenting partner, POSSIBLE will welcome more than 3,000 of the most respected and impactful business leaders and practitioners, including brands, technology, digital, media, entertainment, and culture, over the course of three days.
POSSIBLE’s stages will feature leaders from across business and tech and also include media, celebrities, influencers, and others. The first confirmed speakers are Chief Marketing Officers (CMOs), Chief Executive Officers (CEOs) as well as top influencers from top global brands:
- Manuel Arroyo, Global Chief Marketing Officer, The Coca-Cola Company
- Linda Boff (GE Chief Marketing Officer VP, Learning & Culture President, GE Foundation)
- Frank Cooper III, Chief Marketing Officer, Visa
- David Droga, Chief Executive Officer, Accenture Song
- Soyoung Kang, Chief Marketing Officer, Eos
- Dana Marineau, Chief Marketing Officer, Rakuten
- Bozoma Saint John, Hall of Fame Inducted Marketing Executive, Author, and Entrepreneur
- Jaime Teevan, Chief Scientist, Microsoft
- Gary Vaynerchuk, Chairman, VaynerX
- Deborah Wahl, Hall of Fame Marketer, and former Global Chief Marketing Officer, General Motors
View the full list of confirmed 2024 speakers.
POSSIBLE ultimately will have up to 190 speakers representing all aspects of the industry on its stages, presenting 14 tracks of curated content, masterclasses, workshops, an indoor exposition, an outside activation area, meeting spaces, a yacht club, a hosted meeting program, a marketer academy, VIP networking, and events.
MMA Global, a pivotal partner and investor in POSSIBLE, will reveal groundbreaking research and initiatives spotlighting AI’s transformative impact on marketing. The agenda will span topics such as overcoming bias in AI, integrating AI into the Organization, as well as case studies and learnings on brand vs performance, the movable middle growth framework, and more. Stay tuned for additional details and announcements featuring the speakers and brands engaged in these cutting-edge initiatives.
Christian Muche, CEO and Co-Founder of Beyond Ordinary Events, said, “We are honored and thrilled to kickoff POSSIBLE for a second year and are looking forward to bringing marketers together with the industry leaders to discuss the challenges they face head on and give them the tools and confidence to become more successful in the future. He added, “These announced speakers represent POSSIBLE’s mission and are committed to helping the greater industry ecosystem and decision makers across marketing, business, tech, and culture. There is no other industry event like this which provides so many opportunities for our partners and attendees”
POSSIBLE is offering Early bird rates through December 31. More speakers, including celebrities, entertainers, and influencers, will be announced soon.
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About POSSIBLE
POSSIBLE is the premier marquee marketing event, owned and organized by Beyond Ordinary Events, Inc., that is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Powered by the omnichannel expertise of MMA Global, the second edition will take place on April 15-17, 2024 at the Fontainebleau Miami Beach, and also combines all former MMA Global events into one colossal, immersive, and engaging celebration. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing and media community to network with industry peers, share ideas, present visions, create business opportunities and discuss mutual challenges. Conceived and created by Co-Founder Christian Muche, POSSIBLE is fast becoming the cornerstone marketing tent-pole event of the year. Register to attend here.
About MMA Global
Comprised of over 800-member companies globally, MMA Global is the only marketing trade association that brings together the full ecosystem of marketers, martech, adtech, media and other marketer supporting companies, who work collaboratively architecting the future of marketing, while relentlessly fixated on delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change by taking on marketing’s unanswered questions and challenging our commonly held beliefs. We are committed to science and questioning; believing that creating new & even revolutionary marketing impact is steeped in constructively challenging the status quo. MMA also works directly with members and business leaders to aggressively adopt peer-driven, proven, science-supported best practices, without compromise. The MMA invests millions in groundbreaking research to enable marketers with unassailable truth and actionable insights & tools. By enlightening, empowering and enabling marketers, the MMA shapes marketing’s future success, while also propelling business growth.
Members include: AT&T Communications, Adobe, Ally Bank, AppsFlyer, Bank of America, Campbell Soup, Clear Channel Outdoor, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Diageo, Morgan Stanley, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Kargo, Kroger, L’Oreal, Major League Baseball, Mastercard, McDonalds Corporation, Meta, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., T-Mobile USA, Twitter, Uber, Walmart Inc., Walt Disney Company, Yahoo! and many more. The MMA’s global headquarters are located in New York City with regional operations in 14 countries across Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM).For more information see www.mmaglobal.com.
About Christian Muche, CEO & Co-Founder
Muche is a renowned global executive and business strategist operating at the intersection of the digital, marketing, technology, and event industries. Muche has worked with global brands and executives, including AOL, YAHOO, and FIFA, to bring successful results. He was the Co-Founder of DMEXCO which has become the biggest and leading digital marketing event in the world. Seeing a gap in the changing marketing community, he believed the time had come for a new immersive event experience created specifically for the wider marketing world which is POSSIBLE.
