NEW YORK – April 16, 2025 – Beyond Ordinary Events (a Hyve Group Company) and POSSIBLE, the premier marquee marketing event, are thrilled to announce exclusive content at the 2025 event designed to drive awareness and conversation around cultural and social inclusivity in marketing. This programming will explore the changing social, economic, and demographic trends that have an impact on the future of marketing and how brands can effectively communicate with their audience. 

This highlighted programming will delve into how cultural intelligence can transform marketing strategies, drive business growth to new heights, as well as empower marketers to adapt to changing consumer behaviors that resonate with Gen Z, Gen Alpha, and beyond. 

 “This year, we’re turning up the volume on what makes Miami—and our industry—so electric: culture, creativity, and bold storytelling,” said Christian Muche, Global President & Co-Founder of POSSIBLE. “By teaming up with incredible partners like Group Black, Digilearning, She Runs It, The Female Quotient and more, we’re creating an immersive experience that doesn’t just reflect the future of marketing—it helps shape it. POSSIBLE is growing into a global platform where inclusive voices, diverse perspectives, and breakthrough ideas aren’t just welcomed—they’re celebrated and elevated as a core part of our DNA.” 

 The following partners will be a part of the discussion around inclusivity in marketing at POSSIBLE: 

• Digilearning and UNITY are proud to partner with POSSIBLE as co-partners for this year’s programming focused on elevating the next generation of global leaders. Digilearning, a UK-based charity, is committed to bridging economic gaps and creating opportunities through digital innovation. Their programming brings together an international coalition for change, connecting young leaders from the UK and USA, alongside a cohort from The Creative Ladder—a U.S. nonprofit dedicated to developing creative talent from underrepresented backgrounds. After a highly successful showing at POSSIBLE 2024, Digilearning returns to expand its global impact and bring new voices into rooms of influence. UNITY, founded by John Gaiters, a young minority leader from Arkansas, began in a college dorm at the University of Arkansas with a mission to bring inclusive leadership and lived experience into the rooms where decisions are made. Today, UNITY connects C-suite executives and underrepresented talent through storytelling, mentorship, and curated experiences. With a presence in Northwest Arkansas, Los Angeles, New York, Miami, and London, UNITY has built groundbreaking collaborations with partners like Netflix, Soho House, Lionsgate, and A&E Networks. “UNITY is an excellent example of a hands-on program that effectively expands young professionals’ knowledge and connects them with executives,” says Paul Buccieri, CEO of A&E Networks. John Gaiters, adds, “We are deeply grateful for our collaboration with the POSSIBLE Conference and our British partners at Digilearning.” 

• The Female Quotient, an experiences, media, and transformation business focused on raising visibility of women and driving change across industries will bring their iconic Equality Lounge to POSSIBLE. The Equality Lounge has become a fixture at the industry’s most impactful events by connecting the largest global community of mission-driven business leaders.  Attendees will gain valuable insights from some leading voices throughout the marketing and media landscape to help drive awareness and efforts for elevating women’s voices throughout our industry.  Featured speakers include Heather Freeland (Chief Brand Officer, Adobe), Dara Treseder (CMO, Autodesk), Julia Goldin (Chief Product & Marketing Officer, LEGO), Karen Kovacs (President, Advertising & Partnerships, NBCUniversal), Annette Warring (Chief Client Officer, dentsu Americas), and so many more. In addition, The Female Quotient CEO Shelley Zalis will also keynote a session on titled Equality is POSSIBLE: Trailblazing Women Redifining the Future. Female Quotient Equality Lounge Programming 

• Group Black, a media company driving growth for brands targeting the New Majority—the fastest-growing demographic shaping culture and economic impact today—joins POSSIBLE this year with their own dedicated stage, The ExcellencE Forum. The forum will focus on content, community, and conversations that celebrate culture, amplifying the voices of diverse tastemakers, industry trailblazers, and cultural icons. In a special main stage highlight event, Group Black Co-Founder & Chief Strategy Officer Bonin Bough will host a candid conversation with tennis legend Stan Smith. Their discussion will explore the powerful intersection of sports, branding, and community impact, including Smith’s work in democratizing tennis and making the sport more inclusive across generations. Group Black ExcellencE Forum Programming 

• She Runs It, a 501c3 nonprofit organization, exists to pave the way for more women of every identity, ethnicity and background to lead at every stage of her career in marketing, media, and tech. They are behind #Inclusive100, the industry’s first DEI initiative to use data to measure progress and surface the actionable best practices that have proven to make our industry’s workforce more diverse and the workplace more inclusive.  This year, She Runs It President & CEO Lynn Branigan leads a dynamic panel that acknowledges some of the industry’s most successful women in the C-Suite along with their male champions (whether mentors, bosses, allies, direct reports, friends and provocateurs), to underscore the importance of male allyship. Featured speakers include Claudine Patel (CMO, Consumer Healthcare NA, Sanofi), with Greg James, CEO, Havas Media Network NA); Katie McAdams (CMO, Basis Technologies), with Tyler Kelly (President, Basis Technologies); and Tiago Pinto, (CMO Miami Marlins) with Taylor Bolles, Chief Creative Officer of the Miami Marlins 

Aside from the programming these fantastic organizations are providing, POSSIBLE will feature several sessions that showcase diversity in marketing as well.  

First, Frank Cooper III (CMO, Visa) with special guest Dylan Hendricks (Director of the 10-Year Forecast at the research center Institute for the Future) will have a thought-provoking conversation about the future of culture, commerce, and brands in the rapidly-evolving world of AI. 

Secondly, Kargo Founder and CEO Harry Kargman will have an insightful discussion with Esi Eggleston Bracey (Chief Growth and Marketing Officer, Unilever) exploring how brands can authentically engage with culture to drive both relevance and revenue including the power of storytelling, community-driven marketing, and how brands earn the purchase. 

Lastly, Josh Sapan (Media Executive, Sapan Studio) will lead Redefining Content and Culture: How Neurodiverse Creators are Transforming Storytelling, an impactful session celebrating neurodivergent creators with writer, artist & advocate Tallulah Willis, as well as branding expert and Founder of Beers with Friends, Dana Hork and award-winning documentary filmmaker (How to Dance in Ohio) Alexandra Shiva. 

POSSIBLE takes place at Fontainebleau Miami Beach on April 28-30. The tentpole event brings together the most influential leaders in marketing, as well as visionaries from technology, digital, media, entertainment, and culture.      

POSSIBLE will ultimately have up to 200+ speakers representing all aspects of the industry on its stages, presenting 9 tracks of curated content, masterclasses, workshops, an indoor exposition, an outside activation area, meeting spaces, The Yacht Club at POSSIBLE, MMA’s CMO Agenda Roundtable Summit, Rising Talent and VIP Academies, VIP networking, co-supported events, as well as POSSIBLE Connect (a unique double-opt-in hosted meetings program designed to connect organizations with targeted partners to explore cutting-edge services and solutions to maximize marketing impact).      

MMA Global, a strategic trade association partner with POSSIBLE, will reveal groundbreaking research and initiatives spotlighting current trends and insights in marketing, as well as provide a glimpse into the future of the industry.      

More speakers, including celebrities, and influencers, will be announced soon.  

 

###

 

About Beyond Ordinary Events, Inc./POSSIBLE

POSSIBLE is the premier marketing event, owned and organized by Beyond Ordinary Events, Inc. (a Hyve Group Company), and is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Supported by the omnichannel expertise of MMA Global, the third edition will take place on April 28-30, 2025, at the Fontainebleau Miami Beach. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing, media and tech community to network with industry peers, share ideas, present visions, create business opportunities and discuss mutual challenges. Conceived, created and led by Co-Founder Christian Muche, POSSIBLE is fast becoming the cornerstone marketing tentpole event of the year. Register to attend at possibleevent.com. 

About Hyve

Hyve delivers game-changing impact for people, business and beyond. How? By helping people to make the connections that could change everything, through its portfolio of unmissable events and hyper-productive meetings programmes. Hyve is on a mission to redefine everyone’s expectations of events and provide attendees with unbeatable return on investment and time. Hyve’s portfolio includes world-renowned brands such as Shoptalk, Bett, CWIEME and Fintech Meetup. Hyve was acquired by Providence Equity LLC and Searchlight Capital Partners in 2023. For more information visit www.hyve.group.   

About MMA Global   

Composed of over 800-member companies globally, MMA Global is the only marketing trade association that brings together the full ecosystem of marketers, martech, adtech, media and other marketer supporting companies, who work collaboratively architecting the future of marketing, while relentlessly fixated on delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change by taking on marketing’s unanswered questions and challenging our commonly held beliefs. We are committed to science and questioning; believing that creating new & even revolutionary marketing impact is steeped in constructively challenging the status quo. MMA also works directly with members and business leaders to aggressively adopt peer-driven, proven, science-supported best practices, without compromise. The MMA invests millions in groundbreaking research to enable marketers with unassailable truth and actionable insights & tools. By enlightening, empowering and enabling marketers, the MMA shapes marketing’s future success, while also propelling business growth.  

Members include: AT&T Communications, Adobe, Ally Bank, American Express, AppsFlyer, Bank of America, Best Buy, Campbell Soup, Canva, Clear Channel Outdoor, The Coca-Cola Company, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Delta Airlines, Diageo, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Kargo, Kroger, L’Oreal, Major League Baseball, Mastercard, McDonalds Corporation, Meta, Microsoft, Morgan Stanley, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., Uber, Walmart Inc., Walt Disney Company, X, Yahoo! and many more. The MMA’s global headquarters are located in New York City with regional operations in 14 countries across Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information, visit mmaglobal.com