New York–March 12, 2025– Beyond Ordinary Events (a Hyve Group Company) and POSSIBLE, the premier marquee marketing event, announced today Google’s global Chief Marketing Officer, Lorraine Twohill, will join its impressive lineup in Miami Beach for an engaging session on April 29.
Lorraine leads the Global Marketing and Communications teams responsible for telling the story of Google’s brand, driving revenue growth, and bringing the helpfulness of Google’s products to billions of users all over the world. In the past year, she has introduced Gemini to the world, helping people unlock the benefits of AI in their everyday life. Her team oversees global marketing across some of the world’s most beloved brands, including Google Search, Android, Pixel, YouTube, Chrome, Google Workspace and more.
“We’re beyond excited to welcome Lorraine Twohill, Google’s CMO, to POSSIBLE,” says Christian Muche, Global President & Co-Founder of POSSIBLE. “Lorraine has a unique vantage point, leading marketing for the company at the forefront of advertising innovation. She’ll share game-changing insights on AI and its transformative impact on the future of marketing.”
POSSIBLE takes place at Fontainebleau Miami Beach on April 28-30. The tentpole event brings together the most influential leaders in marketing, as well as visionaries from technology, digital, media, entertainment, and culture.
POSSIBLE will ultimately have up to 200+ speakers representing all aspects of the industry on its stages, presenting 9 tracks of curated content, masterclasses, workshops, an indoor exposition, an outside activation area, meeting spaces, The Yacht Club at POSSIBLE, MMA’s CMO Agenda Roundtable Summit, Rising Talent and VIP Academies, VIP networking, co-supported events, as well as POSSIBLE Connect (a unique double-opt-in hosted meetings program designed to connect organizations with targeted partners to explore cutting-edge services and solutions to maximize marketing impact).
MMA Global, a strategic trade association partner with POSSIBLE, will reveal groundbreaking research and initiatives spotlighting current trends and insights in marketing, as well as provide a glimpse into the future of the industry.
More speakers, including celebrities, and influencers, will be announced soon.
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About Beyond Ordinary Events, Inc./POSSIBLE
POSSIBLE is the premier marketing event, owned and organized by Beyond Ordinary Events, Inc. (a Hyve Group Company), and is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Powered by the omnichannel expertise of MMA Global, the third edition will take place on April 28-30, 2025, at the Fontainebleau Miami Beach. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing, media and tech community to network with industry peers, share ideas, present visions, create business opportunities and discuss mutual challenges. Conceived, created and led by Co-Founder Christian Muche, POSSIBLE is fast becoming the cornerstone marketing tentpole event of the year. Register to attend at possibleevent.com.
About Hyve
Hyve delivers game-changing impact for people, business and beyond. How? By helping people to make the connections that could change everything, through its portfolio of unmissable events and hyper-productive meetings programmes. Hyve is on a mission to redefine everyone’s expectations of events and provide attendees with unbeatable return on investment and time. Hyve’s portfolio includes world-renowned brands such as Shoptalk, Bett, CWIEME and Fintech Meetup. Hyve was acquired by Providence Equity LLC and Searchlight Capital Partners in 2023. For more information visit www.hyve.group.
About MMA Global
Composed of over 800-member companies globally, MMA Global is the only marketing trade association that brings together the full ecosystem of marketers, martech, adtech, media and other marketer supporting companies, who work collaboratively architecting the future of marketing, while relentlessly fixated on delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change by taking on marketing’s unanswered questions and challenging our commonly held beliefs. We are committed to science and questioning; believing that creating new & even revolutionary marketing impact is steeped in constructively challenging the status quo. MMA also works directly with members and business leaders to aggressively adopt peer-driven, proven, science-supported best practices, without compromise. The MMA invests millions in groundbreaking research to enable marketers with unassailable truth and actionable insights & tools. By enlightening, empowering and enabling marketers, the MMA shapes marketing’s future success, while also propelling business growth.
Members include: AT&T Communications, Adobe, Ally Bank, American Express, AppsFlyer, Bank of America, Best Buy, Campbell Soup, Canva, Clear Channel Outdoor, The Coca-Cola Company, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Delta Airlines, Diageo, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Kargo, Kroger, L’Oreal, Major League Baseball, Mastercard, McDonalds Corporation, Meta, Microsoft, Morgan Stanley, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., Uber, Walmart Inc., Walt Disney Company, X, Yahoo! and many more. The MMA’s global headquarters are located in New York City with regional operations in 14 countries across Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information, visit mmaglobal.com
