WHAT: POSSIBLE, the must-attend annual tentpole event for marketers, tech, media leaders, creators, agencies and investors has teamed up with iHeartMedia, POSSIBLE´s Official Audio Partner, to launch a new podcast, Possible Now.
In each of the seven episodes, which are rolling out weekly in the lead up to this April’s conference, POSSIBLE Global President & Co-Founder, Christian Muche, will speak with the brightest visionaries who are redefining the worlds of marketing, culture, and technology. Together, Christian and his guests will uncover the stories behind breakthrough ideas, the leadership lessons that drive success, and the bold moves shaping tomorrow. Listeners can expect inspiring and no-boundaries-held conversations, with leaders in marketing, business, and culture – three of whom will be speaking at POSSIBLE 2025. The full lineup is as follows:
- Michael Kassan – Founder & CEO, 3C Ventures
- Tim Ellis – CMO, National Football League (NFL)
- Carla Hassan – CMO, JPMorgan Chase
- Rishad Tobaccowala – Chief Growth Officer at Publicis Groupe
- Gary Vaynerchuk – Chairman, VaynerX
- Nicola Mendelsohn, CBE – Head of Global Business Group, Meta
- Adam Epstein – Co-CEO and President, adMarketplace
POSSIBLE will take place in Miami Beach from April 28-30, 2025.
WHO: Christian Muche, POSSIBLE´s Global President, Co-Founder and Creator and host of Possible Now, is an internationally well recognized executive and business strategist operating at the intersection of digital, marketing, technology and event industries with an extensive track record for brands like AOL, YAHOO and FIFA. For many years Christian created successful brands and consulted corporates as well as global executives all over the world.
As Founder of DMEXCO, one of the leading global digital marketing event platforms, he created an innovative business trade show & conference concept and it became one of the industries most profitable event shows within years. Under his leadership DMEXCO developed to one of the most international industry events, and in 2019 Christian launched D:PULSE – the innovative global boutique-style conference show.
WHEN: The first episode of Possible Now premieres on Thursday, March 13, with subsequent episodes dropping weekly.
WHERE: Possible Now is distributed by iHeartPodcasts and will be available on the iHeartRadio app and everywhere podcasts are heard. iHeart is the official audio partner of POSSIBLE.
CONTACT: meredithbarnes@iheartmedia.com, possible@ssmandl.com
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About Beyond Ordinary Events, Inc./POSSIBLE
POSSIBLE is the premier marketing event, owned and organized by Beyond Ordinary Events, Inc. (a Hyve Group Company), and is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Powered by the omnichannel expertise of MMA Global, the third edition will take place on April 28-30, 2025, at the Fontainebleau Miami Beach. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing, media and tech community to network with industry peers, share ideas, present visions, create business opportunities and discuss mutual challenges. Conceived, created and led by Co-Founder Christian Muche, POSSIBLE is fast becoming the cornerstone marketing tentpole event of the year. Register to attend at possibleevent.com.
About Hyve
Hyve delivers game-changing impact for people, business and beyond. How? By helping people to make the connections that could change everything, through its portfolio of unmissable events and hyper-productive meetings programmes. Hyve is on a mission to redefine everyone’s expectations of events and provide attendees with unbeatable return on investment and time. Hyve’s portfolio includes world-renowned brands such as Shoptalk, Bett, CWIEME and Fintech Meetup. Hyve was acquired by Providence Equity LLC and Searchlight Capital Partners in 2023. For more information visit www.hyve.group.
About MMA Global
Composed of over 800-member companies globally, MMA Global is the only marketing trade association that brings together the full ecosystem of marketers, martech, adtech, media and other marketer supporting companies, who work collaboratively architecting the future of marketing, while relentlessly fixated on delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change by taking on marketing’s unanswered questions and challenging our commonly held beliefs. We are committed to science and questioning; believing that creating new & even revolutionary marketing impact is steeped in constructively challenging the status quo. MMA also works directly with members and business leaders to aggressively adopt peer-driven, proven, science-supported best practices, without compromise. The MMA invests millions in groundbreaking research to enable marketers with unassailable truth and actionable insights & tools. By enlightening, empowering and enabling marketers, the MMA shapes marketing’s future success, while also propelling business growth.
Members include: AT&T Communications, Adobe, Ally Bank, American Express, AppsFlyer, Bank of America, Best Buy, Campbell Soup, Canva, Clear Channel Outdoor, The Coca-Cola Company, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Delta Airlines, Diageo, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Kargo, Kroger, L’Oreal, Major League Baseball, Mastercard, McDonalds Corporation, Meta, Microsoft, Morgan Stanley, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., Uber, Walmart Inc., Walt Disney Company, X, Yahoo! and many more. The MMA’s global headquarters are located in New York City with regional operations in 14 countries across Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information, visit mmaglobal.com
