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How to be a Connected Human: Top 5 Insights from Shingy (The Digital Prophet)

Posted on July 31, 2023
In the era of the Fourth Industrial Revolution, understanding the ‘connected human’ is paramount for marketing and advertising professionals.

As David Shing, also known as Shingy, highlighted in his presentation on the POSSIBLE stage, we are witnessing a shift from consumers consuming content to becoming creators, critics, and curators of experiences. This shift is particularly evident in Generation Alpha, the most technologically literate demographic cohort, born from 2010 onwards. Shingy’s insights suggest that marketers need to rethink their strategies to engage this new generation of consumers. 

As Shingy aptly put it, “… the reality is you’re dealing with a Slash-Gen; a generation who thinks … they are the polymath.” This generation is not just consuming content, they are actively participating in its creation and curation; and in this transformative era, marketers need to be open to change and constantly adapt their strategies to stay relevant.

He also pointed out that people prefer recommendations from friends over brands, indicating the importance of word-of-mouth marketing and peer recommendations in shaping consumer behavior. In the rapidly evolving marketing landscape, professionals need to understand and adapt to these changes to effectively engage with the connected human of today and tomorrow.  

Wrapping up his presentation on the Inspiration Stage, Shingy emphasized that, “the number one buzzword of this particular get-together-of-humans (referring to POSSIBLE) should be transformation.” 

“We’re re-evaluating ourselves to the way we connect to things that … are happening digitally, physically, spiritually...that’s consciousness, that’s where creativity opens up.” 

~David Shing (aka Shingy) at POSSIBLE 2023

Here are 5 key insights from POSSIBLE’s favorite digital prophet. If you want to be a more connected human in marketing and advertising, read on! 

#1

Connected Human

Shingy emphasizes the importance of understanding the connected human in the context of the Fourth Industrial Revolution. This suggests that marketers need to consider how digital connectivity is changing human behavior and expectations. 

#2

Generation Alpha

Shingy mentions Generation Alpha, the demographic cohort succeeding Generation Z. Born from 2010 onwards, they are considered the most technologically literate. Marketers need to understand this generation’s behaviors and preferences as they will be the future consumers. 

#3

Creator, Critic, and Curator of Experiences

Shingy highlights the shift from consumers consuming content to becoming creators, critics, and curators of experiences. This suggests that marketers should consider strategies that involve user-generated content and encourage active participation from consumers. 

#4

Trusting Friends Over Brands

Shingy points out that people prefer recommendations from friends over brands. This suggests that marketers should leverage strategies that encourage word-of-mouth marketing and peer recommendations. 

#5

Transformation

Shingy emphasizes the importance of transformation in the current marketing landscape. This suggests that marketers need to be open to change and constantly adapt their strategies to stay relevant. 

2023 Speaker Highlight

David Shing

Digital Prophet

“Artist, globe trotting speaker and market seeker, he is a storyteller who identifies emerging trends, and inspires clients to think differently.” – Forbes

David Shing (known as “Shingy”) is an Australian futurist, speaker, creative director, strategic digital consultant, and entrepreneur.

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April 15-17, 2024 — See you in Miami!

About POSSIBLE

POSSIBLE is a premier marquee event created by Beyond Ordinary Events, Inc., that is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. The inaugural event took place in April 2023 and just announced its return for April 15-17, 2024 at the Fontainebleau Miami Beach. POSSIBLE is directed to future-thinking marketers and offers  innovation and emerging technologies and an opportunity to  network with industry peers, share ideas, and discuss mutual challenges.  POSSIBLE offers curated content including masterclasses, workshops, an exposition, VIP programming, and entertainment. The SMARTIES awards have been integrated into POSSIBLE to complete the  immersive experience. Conceived and created by Christian Muche (Co-Founder, DMEXCO), POSSIBLE is a centerpiece for the entire marketing and media community.

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