NEW YORK – April 14, 2026 – We’re thrilled to announce that Youtube, powered by Google, will serve as the official livestream partner for POSSIBLE 2026. Following the success of last year’s livestream, this partnership takes POSSIBLE’s global presence even further — bringing the industry’s most important conversations to audiences everywhere.
POSSIBLE will livestream select keynote sessions and programming from its main stages, giving viewers around the world real-time access to the ideas, insights, and moments shaping the future of marketing, media, and technology.
The partnership underscores POSSIBLE’s continued commitment to accessibility and innovation, ensuring that those unable to attend in person can still participate in the event’s most impactful moments from anywhere in the world.
“We are incredibly excited to welcome YouTube, a Google company, as our official livestream partner for POSSIBLE 2026. This collaboration allows us to amplify the impact of POSSIBLE on a truly global scale — giving industry leaders everywhere the opportunity to engage with our most powerful conversations as they happen,” said Christian Muche, Global President & Co-Founder of POSSIBLE.
Livestream coverage will take place during POSSIBLE 2026 and will be globally accessible via POSSIBLE’s website as well as directly on YouTube. Stay tuned for the lineup of featured sessions and don’t miss these must-see conversations shaping the future of marketing.
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About Hyve
Hyve delivers game-changing impact for people, business and beyond by creating unmissable events and hyper-productive meetings programs. Hyve’s world-renowned portfolio includes Shoptalk, Bett, CWIEME, Fintech Meetup, Groceryshop, and more. Hyve was acquired by Providence Equity LLC and Searchlight Capital Partners in 2023. Learn more at hyve.group.
About MMA
The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers’ ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level — including brands, media, agencies, consultancies, AdTech, and MarTech — MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.