This DPAA Global session looks at the growing role of digital out of home advertising in today’s omnichannel mix. Topics include Retail Media, Programmatic Innovation, and Consumer Engagement. Leading brands and agencies discuss the opportunities for global marketers

Join us at
POSSIBLE 2025
Join us at
POSSIBLE 2025
The Digital Transformation of
Global Media and Out of Home
Monday, April 28, 2025 | 4:00pm – 6:00pm
Coral 1, 2nd Floor – Coastal Convention Center
2025 Speakers: Barry Frey, CEO, DPAA Global Out of Home
The Most Impactful Marketing Event for the Industry
POSSIBLE brings together key decision-makers, from rising stars to C-Suites for an inspiring 3-days of learning and networking. Our unique settings allow for interactive sessions and exclusive meetups in diverse, immersive spaces that foster meaningful connections and creative collaborations among industry leaders and innovators.