In this session, we have an exciting conversation lined up between two powerhouses in their respective fields: Steve Stoute, the Founder and CEO of UnitedMasters and Translation, and Gayle King, the Co-host of CBS Mornings and editor-at-large of Oprah Daily.
The session titled “The Business of Culture” promises to be a thought-provoking exploration of Steve Stoute’s storied career as an entrepreneur across music, advertising, and technology. At the heart of Stoute’s 30-year career is his animating thesis: “The most powerful force in creating financial capital is cultural capital.” With his extensive experience in the music industry, including producing albums for top artists like Mariah Carey and Nas, and executive producing the Academy Award-winning film and soundtrack for 8 Mile, Stoute has a unique perspective on the intersection of technology, culture, innovation, and storytelling.
In conversation with Gayle King, a seasoned television journalist known for her revealing and news-making interviews with world leaders, political figures, and celebrities, Stoute will delve into the underlying technological and cultural shifts over the last 10 years that many overlook. They will discuss how these shifts shape the unique perils and opportunities for brands, creators, and consumers alike. Stoute’s companies, UnitedMasters and Translation, operate at the forefront of connecting brands to culture through insights and creativity, with a brand-to-culture platform that leverages cultural capital to engage audiences in a new, sophisticated way. With funding from Alphabet, Andreessen Horowitz, and 21st Century Fox, Stoute’s companies are driving innovation in the industry and empowering artists to maintain ownership over their creative and economic potential.
This session promises to be a captivating exploration of the evolving landscape of business and culture, with Stoute and King bringing their wealth of knowledge and experience to the forefront. Don’t miss this opportunity to gain valuable insights and stay ahead of the curve in the ever-changing world of technology, advertising, and music.
There is still time to register to attend POSSIBLE. We hope to see you there!
About Possible
POSSIBLE is a new marquee event created by Beyond Ordinary Events, Inc., that is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Powered by the omnichannel expertise of MMA Global (a key partner and investor of Beyond Ordinary Events), the inaugural event will take place on April 17-19, 2023 at the Fontainebleau Miami Beach, and also combines all former MMA Global events into one colossal, immersive, and engaging celebration. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE will be the centerpiece for the entire marketing and media community to network with industry peers, share ideas, present visions and discuss mutual challenges. Conceived and created by Christian Muche (Co-Founder, DMEXCO), POSSIBLE will be the cornerstone marketing tent-pole event of the year.
POSSIBLE’s confirmed sponsors
Premier Sponsor: Google
Platinum Partners: Albertsons Media Collective, Analytic Partners, Magnite, PubMatic, Uber
Gold and Silver partners and exhibitors: AcuityAds, Adform, Adluscent, adMarketplace, Arity, Advertising Solutions, Assembly, Braze, Braun IP Law LLC, Brunswick Corporation, Canva, Criteo, DAC, Datonics, DiGennaro Communications, DigitalReef, DISQO, DPAA, Equativ, Google Chrome,GroundTruth, HUMAN, Influential, Integral Ad Science, Kargo, Kroger Precision Marketing, Ketch, Lili Studios, LoopMe, Lumen Research, MediaLink, Mediaocean, Mobkoi, MOO, Nextdoor, NBCUniversal, Numatec, Out of Home Advertising Association, The Palmer Group, Inc., TikTok, T-Mobile Advertising Solutions, Qnary, ReBid, Scope3, SeaWorld, Sinch, Start.io, Suzy, The Trade Desk, TransUnion with Neustar, VEVE, Vibes, VidMob, Yahoo, and Yieldmo.
Media Partners: Beet.TV, BlueStripe/NDA, Digiday, The Rebooting Show
Associated Partners: 4A’s, AdClub, DPAA
DEI Partner: She Runs It
About MMA Global
Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change–in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.
