April 27-29, 2026 • Fontainebleau, Miami

  • Agenda
    • 2025 Agenda
    • 2025 Speakers
    • Content Tracks
    • VIP Academy
    • Rising Talent Academy
    • POSSIBLE Speakers’ Corner
    • POSSIBLE Unplugged
    • CMO Agenda Roundtable Summit
  • Experience
    • Attendee Hub
    • 2025 Schedule Overview
    • 2025 Attendee List
    • VIP Experience
    • Expo Hall & Expo Garden
    • Innovation Village
    • Mind + Body
    • Sustainability
  • Connect
    • Why Join Hosted Meetings?
    • Program Guidelines
    • Apply Now
  • Partners
    • 2025 Partners
    • 2025 Exhibitors
    • Become a Partner
    • Join Innovation Village
    • Join the Yacht Club
    • 2025 Approved Vendors
    • POSSIBLE Brand Guide
  • News/Press
    • Latest News
    • Press Coverage
    • Request Press Pass
  • Media
    • Media Gallery
    • POSSIBLE Now Podcast
    • POSSIBLE Studio
    • 2025 Live Stream on X
  • About
    • Venue
    • Book Hotel
    • Floor Map
    • Code of Conduct
    • Meet the Team

The Present & Future of Marketing are AI-Powered: 5 Key Insights from Google’s Kristen O’Hara

Posted on August 28, 2023
AI is not just a tool but a transformative force that is reshaping the marketing and advertising industry, driving growth, enhancing creativity, and solving societal challenges.

Artificial Intelligence (AI) is no longer a futuristic concept; it’s a present reality transforming the marketing and advertising landscape. As Kristen O’Hara, Vice President Agency Brand Solutions at Google, shared in her talk, AI is being leveraged as a business multiplier, driving a 35% increase in conversions for marketers who have adopted AI-enabled strategies. 
 
But AI’s potential extends beyond just boosting revenues and reducing costs. It’s about freeing up time for humans to focus on what they do best – creativity, judgment, and empathy. As O’Hara eloquently put it, “AI can free up our time to focus on the things humans do best.” This insight is a powerful reminder that AI is not about replacing human skills but enhancing them, particularly in creative fields like advertising and marketing.

“AI can free up our time to focus on the things humans do best.” – Kristen O’Hara

This insight is a powerful reminder that AI is not about replacing human skills but enhancing them, particularly in creative fields like advertising and marketing. 

Moreover, AI is helping businesses reimagine their operations and unleash new levels of human creativity. A prime example is UPS, which saved $400 million in a year and 10 million gallons of fuel by using AI-powered routing software. In addition, AI is being used to solve societal challenges, from reducing carbon emissions to predicting wildfire paths, demonstrating it its potential for social good. Lastly, AI is boosting productivity, as seen in Google Workspace, where AI-powered features are being used by billions of people. 
 
In conclusion, AI is not just a tool but a transformative force that is reshaping the marketing and advertising industry, driving growth, enhancing creativity, and solving societal challenges. 

Here are 5 key insights from Google’s Kristen O’Hara who explains how the present & future of marketing are AI-powered and why we should embrace it:

#1

AI as a Business Multiplier

AI is being leveraged by marketers to increase conversions and revenues, reduce costs, and optimize creative content. This is evident from the 35% increase in conversions seen by marketers who have moved from manual to AI-enabled targeting, bidding, creative, and attribution.

#2

AI for Creativity and Empathy

AI can free up time to focus on the things humans do best – creativity, judgment, and empathy. This suggests that AI can be used to enhance human skills rather than replace them, particularly in the creative fields like advertising and marketing.

#3

AI for Reimagining Business

AI has the potential to not only reimagine your business but also to unleash a new era of human creativity. This is evident in the case of UPS, which saved $400 million in a year and 10 million gallons of fuel by using AI-powered routing software.

#4

AI for Societal Challenges

AI is being used to solve societal challenges, from reducing carbon emissions to predicting wildfire paths. This suggests that AI can be used for social good, which can enhance a company’s brand image and social responsibility. 

#5

AI for Productivity

AI is being used to increase productivity, as seen in Google Workspace, where AI-powered features are being used by billions of people. This suggests that AI can be used to automate and streamline tasks, freeing up time for more strategic work. 

2023 Speaker Highlight

Kristen O’Hara

Vice President Agency and Brand Solutions, Google

Kristen M. O’Hara is a strategic and transformational leader who has driven growth and innovation for global enterprises in an increasingly digital, e-commerce, and data-driven economy. She is a curious, compassionate and collaborative executive who has led global sales and marketing teams across media and entertainment, technology platforms and agency holding companies.

O’Hara is currently VP, Agency & Brand Solutions at Google. Before Google, she was Chief Business Officer at Hearst Magazines leading sales and marketing across the company’s portfolio of 25 publishing brands. Before that, O’Hara was VP Business Solutions at Snap Inc. She spent 16 years at Time Warner Inc. (now Warner Bros. Discovery) where she held leadership positions across sales and marketing, ultimately serving as the Chief Marketing Officer responsible for global marketing, media and data strategy across HBO, Turner and Warner Bros. O’Hara began her career at WPP’s Young & Rubicam.

O’Hara is a graduate of the College of the Holy Cross with a bachelor’s in English literature. She serves on the board of directors of Arrival (Nasdaq: ARVL) and the Columbia University Medical Center.

Stay Tuned for More Insights &
Discover What’s POSSIBLE!

Get Updates

April 15-17, 2024 — See you in Miami!

About POSSIBLE

POSSIBLE is a premier marquee event created by Beyond Ordinary Events, Inc., that is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. The inaugural event took place in April 2023 and just announced its return for April 15-17, 2024 at the Fontainebleau Miami Beach. POSSIBLE is directed to future-thinking marketers and offers  innovation and emerging technologies and an opportunity to  network with industry peers, share ideas, and discuss mutual challenges.  POSSIBLE offers curated content including masterclasses, workshops, an exposition, VIP programming, and entertainment. The SMARTIES awards have been integrated into POSSIBLE to complete the  immersive experience. Conceived and created by Christian Muche (Co-Founder, DMEXCO), POSSIBLE is a centerpiece for the entire marketing and media community.

Previous Post
Harmonizing Authenticity & Timelessness: Insights from Jon Bon Jovi on Building Lasting Brand Connections
Next Post
Mindset of a Champion: Alex “A-Rod” Rodriguez & Ryan Detert Discuss Success Across Sectors

Sign up for the POSSIBLE newsletter!

Please register for updates about our digital show, future events and relevant strategic topics from global brands.

Sign Up for the Newsletter
Signup for the POSSIBLE Newsletter

About

  • Meet the Team
  • Hyve & MMA Global
  • Advisory Council
  • Founders & Friends
  • POSSIBLE Brand Guidelines

Connect

LinkedIn
Instagram
Twitter
YouTube

Contact

Beyond Ordinary Events, LLC
605 Third Avenue, 26th Floor
New York, NY 10158
Contact Us

© possible  |  embrace the impossible  |  2024

  • Terms of Service
  • Privacy Policy
  • Cookie Policy