Who Attended and Why It Matters
In just three years, POSSIBLE has grown from 2,500 to 3,400 — and now over 5,400 attendees, a testament to its rapidly rising influence and the industry’s need for a central gathering place to learn, connect, and lead. This momentum reflects not only the scale of participation, but the unmatched value POSSIBLE delivers to marketers at every level.
POSSIBLE 2025 Stats
5,441 Final Attendees
800+ Unique Brands/Agencies
33% Brand Marketers
341 Speakers
175 Sponsors
66% VP+ Attendance
44 Countries Represented
1 in 4 Attendees Were MMA Members
MMA Member Impact
Another major force behind POSSIBLE’s success is the deep integration with MMA Global — the only marketing trade association that unites the full ecosystem of brand marketers and solution providers working together to drive the future of marketing. MMA Global includes 800+ member companies and is uniquely positioned to help marketers lead transformation, challenge outdated assumptions, and focus relentlessly on what drives growth now.
In 2025, 24% of POSSIBLE attendees were MMA Global members — a powerful representation of the organization’s influence.
POSSIBLE is powered by the omnichannel expertise of MMA Global and produced by Hyve, forming a unique partnership committed to building the number one platform for inspiration, networking, business opportunity, and progress for marketers worldwide.
Why Hosted Meetings Mattered in 2025
The POSSIBLE Connect program proved to be a standout feature of the 2025 experience, enabling attendees to turn curated introductions into real business impact.
Hosted Meetings Performance
2,700 Hosted Meetings Sold
93% Meeting Completion Rate
Participants were matched through technology-driven double opt-in pairing that brought together qualified brand marketers, agencies, and solution providers for up to eight 15-minute 1:1 meetings. These meetings took place outdoors on the Sea Green Lawn, creating an energizing, open-air environment that was both professional and energizing.
For many, Hosted Meetings was the most efficient and productive element of their POSSIBLE 2025 experience.
These focused conversations offered high-quality interactions that helped cut through the noise, connect with intent, and deliver real ROI — freeing up participants to fully explore sessions, activations, and networking opportunities.
What This Momentum Means for 2026
POSSIBLE 2025 brought the marketing community together in Miami Beach for another record-breaking year! With thousands of industry leaders onsite and record-high session and meeting engagement, the event continues to raise the bar for tentpole marketing conferences. For 2026, we’re expanding our footprint and deepening our program to offer more personalized, actionable, and inspiring experiences than ever before. New formats, global partners, and expanded community access are all in the works — and these numbers are just the beginning!
The POSSIBLE audience isn’t just big — it’s strategic, senior, and global.
Whether you’re launching a product, recruiting top talent, building partnerships, or expanding your thought leadership — POSSIBLE connects the people that are shaping what’s next.
