New York—April 11, 2025– Beyond Ordinary Events (a Hyve Group Company) and POSSIBLE, the premier marquee marketing event, announced today that tennis legend and global icon Stan Smith will take the stage at POSSIBLE in Miami this April for an exclusive conversation with marketing trailblazer Bonin Bough, Co-Founder & Chief Strategy Officer of Group Black, a media company driving growth for brands targeting the New Majority.
In this rare and intimate conversation, Stan Smith and Bonin Bough will explore the powerful intersection of sports, branding, and community impact. From building one of the first athlete-led brand empires to defining the global sneaker culture through the iconic Adidas Stan Smith, he reflects on his journey as both world-class athlete, as well as a visionary. The discussion will also touch on his work democratizing tennis and making the sport more inclusive across generations.
The two will also talk about Smith’s new book, Winning Trust, as well as his documentary, Who is Stan Smith?, while diving into untold stories, lessons learned, and his lasting influence on fashion, sports, and social change. This isn’t just a conversation—it’s a masterclass in purpose-driven legacy building.
Stan Smith, Chairman of Stan Smith Events, remains a central figure in both tennis and social good. In addition to his decorated athletic career—including a US Open and Wimbledon championship, four US Open Doubles titles, and induction into the International Tennis Hall of Fame—Smith continues to shape the sport as a coach, author, and philanthropist. He also serves as the Touring Professional for Sea Pines Resort and supports numerous charitable initiatives on Hilton Head Island.
Bonin Bough brings unparalleled experience to the conversation, having led global brand innovation at Fortune 500 companies like Mondelez and PepsiCo. As co-founder of Group Black, he is on a mission to amplify underrepresented voices and build culturally relevant strategies that deeply resonate with today’s multicultural generation.
Additionally, Stan Smith has generously offered a select number of sneakers immediately following his session. Signup for the sneaker giveaway!
POSSIBLE takes place at Fontainebleau Miami Beach on April 28-30. The tentpole event brings together the most influential leaders in marketing, as well as visionaries from technology, digital, media, entertainment, and culture.
POSSIBLE will ultimately have up to 200+ speakers representing all aspects of the industry on its stages, presenting 9 tracks of curated content, masterclasses, workshops, an indoor exposition, an outside activation area, meeting spaces, The Yacht Club at POSSIBLE, POSSIBLE UNPLUGGED, the new Speaker’s Corner, the CMO Agenda Roundtable Summit, Rising Talent and VIP Academies, VIP networking, Drone Show, as well as POSSIBLE Connect (a unique double-opt-in hosted meetings program designed to connect organizations with targeted partners to explore cutting-edge services and solutions to maximize marketing impact).
More speakers, including celebrities, and influencers, will be announced soon.
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About Beyond Ordinary Events, Inc./POSSIBLE
POSSIBLE is the premier marketing event, owned and organized by Beyond Ordinary Events, Inc. (a Hyve Group Company), and is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Supported by the omnichannel expertise of MMA Global, the third edition will take place on April 28-30, 2025, at the Fontainebleau Miami Beach. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing, media and tech community to network with industry peers, share ideas, present visions, create business opportunities and discuss mutual challenges. Conceived, created and led by Co-Founder Christian Muche, POSSIBLE is fast becoming the cornerstone marketing tentpole event of the year. Register to attend at possibleevent.com.
About Hyve
Hyve delivers game-changing impact for people, business and beyond. How? By helping people to make the connections that could change everything, through its portfolio of unmissable events and hyper-productive meetings programmes. Hyve is on a mission to redefine everyone’s expectations of events and provide attendees with unbeatable return on investment and time. Hyve’s portfolio includes world-renowned brands such as Shoptalk, Bett, CWIEME and Fintech Meetup. Hyve was acquired by Providence Equity LLC and Searchlight Capital Partners in 2023. For more information visit www.hyve.group.
About MMA Global
Composed of over 800-member companies globally, MMA Global is the only marketing trade association that brings together the full ecosystem of marketers, martech, adtech, media and other marketer supporting companies, who work collaboratively architecting the future of marketing, while relentlessly fixated on delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change by taking on marketing’s unanswered questions and challenging our commonly held beliefs. We are committed to science and questioning; believing that creating new & even revolutionary marketing impact is steeped in constructively challenging the status quo. MMA also works directly with members and business leaders to aggressively adopt peer-driven, proven, science-supported best practices, without compromise. The MMA invests millions in groundbreaking research to enable marketers with unassailable truth and actionable insights & tools. By enlightening, empowering and enabling marketers, the MMA shapes marketing’s future success, while also propelling business growth.
Members include: AT&T Communications, Adobe, Ally Bank, American Express, AppsFlyer, Bank of America, Best Buy, Campbell Soup, Canva, Clear Channel Outdoor, The Coca-Cola Company, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Delta Airlines, Diageo, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Kargo, Kroger, L’Oreal, Major League Baseball, Mastercard, McDonalds Corporation, Meta, Microsoft, Morgan Stanley, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., Uber, Walmart Inc., Walt Disney Company, X, Yahoo! and many more. The MMA’s global headquarters are located in New York City with regional operations in 14 countries across Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information, visit mmaglobal.com
