The Most Impactful Marketing Event for the Industry

POSSIBLE brings together key decision-makers, from rising stars to C-Suites for an inspiring 3-days of learning and networking.

Supported by an impressive consortium of the world’s most authoritative and impactful industry leaders, including MMA Global and Hyve Group, our common goal is to build the most influential event focused exclusively on the future of marketing, innovation, culture, and technology.

Hyve is creating the future of B2B events, and reframing what events can do for business, with customer outcomes as its north star.

Trusted by the world’s most influential brands, including Apple, Google, Amazon, Mastercard and Walmart, Hyve delivers events that go beyond networking to drive sales pipeline, introduce partnerships and accelerate commercial success. All alongside offering access to industry-shaping insights and unmissable experiences.

Powered by its centralised best-practice model and cutting-edge digitisation strategy, Hyve delivers consistent excellence at scale, optimising customer journeys and driving outcomes that matter.

POSSIBLE sits alongside some of the world’s fastest growing and most forward-thinking B2B events, such as Shoptalk, HLTH, Fintech Meetup, Bett and Manifest. Together, they shape the future of industries and set the benchmark for what great events can achieve.

For more information visit www.hyve.group.

POSSIBLE is powered by the omnichannel expertise of MMA Global, the only marketing trade association that brings together the full ecosystem of brand marketers and industry solution providers working collaboratively to shape the future of marketing. Together, Hyve and MMA will work together to deliver POSSIBLE as the number one platform for inspiration, networking, industry progress and business opportunities for marketing professionals worldwide.

Composed of over 800-member companies globally, MMA Global is the only marketing trade association that brings together the full ecosystem of marketers, martech, adtech, media and other marketer supporting companies, who work collaboratively architecting the future of marketing, while relentlessly fixated on delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change by taking on marketing’s unanswered questions and challenging our commonly held beliefs. We are committed to science and questioning; believing that creating new & even revolutionary marketing impact is steeped in constructively challenging the status quo. MMA also works directly with members and business leaders to aggressively adopt peer-driven, proven, science-supported best practices, without compromise. The MMA invests millions in groundbreaking research to enable marketers with unassailable truth and actionable insights & tools. By enlightening, empowering and enabling marketers, the MMA shapes marketing’s future success, while also propelling business growth.