April 27-29, 2026 • Miami Beach

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POSSIBLE
Innovation Stage

Showcasing the Voices Shaping Tomorrow

Located at the Eden Roc, The Innovation Stage spotlights the bold ideas and breakthrough technologies transforming the future of marketing and business. This stage features thought-provoking sessions led by trailblazing innovators, disruptors, and industry visionaries who are redefining what’s next.  

POSSIBLE
Innovation Stage

Showcasing the Voices Shaping Tomorrow

Located at the Eden Roc, the The Innovation Stage spotlights the bold ideas and breakthrough technologies transforming the future of marketing and business. This stage features thought-provoking sessions led by trailblazing innovators, disruptors, and industry visionaries who are redefining what’s next.  

Why Attend?

  • Discover game-changing innovations that are transforming marketing and business. 
  • Hear first-hand lessons from the innovators and disruptors leading the change. 
  • Walk away with actionable takeaways and inspiration to elevate your strategy. 

Questions We’re Exploring:  

  • How are emerging technologies and creative ideas reshaping marketing strategy and audience engagement? 
  • What practical approaches are innovators using to make marketing more effective, efficient, or human? 
  • Which lessons from cutting-edge projects can be applied more broadly across industries? 

Why Attend?

  • Discover game-changing innovations that are transforming marketing and business. 
  • Hear first-hand lessons from the innovators and disruptors leading the change. 
  • Walk away with actionable takeaways and inspiration to elevate your strategy. 

Questions We’re Exploring:  

  • How are emerging technologies and creative ideas reshaping marketing strategy and audience engagement? 
  • What practical approaches are innovators using to make marketing more effective, efficient, or human? 
  • Which lessons from cutting-edge projects can be applied more broadly across industries? 

Innovation Stage

Host

Mack McKelvey

Founder & CEO, SalientMG

Mack's Bio

With over two decades of experience, Mack McKelvey has been instrumental in accelerating revenue and market position for startups and scale ups. Before founding SalientMG in 2013 (plus The Credentialed in 2023 and The StartUp Marketer in 2024), she served as the SVP of Marketing, Millennial Media; leading the company’s global marketing from its startup phase through its successful 2012 IPO. Mack has also held senior roles at SIRIUS XM, VeriSign, CGI, British Telecom, and Lucent Technologies/AT&T. She serves on the Advisory Boards for Snowfire AI and HelloBrand and on the Board of Trustees for Creative Spirit, a non-profit dedicated to creating jobs for individuals with intellectual and developmental disabilities. Mack is also a mentor in ACP’s US Military Veteran Women’s Mentor Program and a contributor to Fast Company, Fortune, Entrepreneur, and MediaPost.

2026 Agenda

View 2026 Agenda

The Brand Challenge

Host

Andrew Covato

Founder & Managing Director, Growth by Science

Andrew's Bio

Andrew has 15+ years of ad leadership experience at eBay, Google, Meta, Netflix, Snap, and startups. He helps Fortune 500 brands and SMBs drive incremental sales and revenue, and advises ad tech and martech firms on product strategy and growth. He has served on boards and working groups including the IAB, MMA, MRC, ARF, and WFA, and is a frequent speaker and author in the advertising industry. Andrew holds a Master’s in Finance from the Rotman School of Management and a Bachelor’s in Engineering Science from the University of Toronto. 

Your moment to stand out in front of the most powerful voices in the industry

The Brand Challenge is an exciting, high-energy competition where selected participants pitch their most innovative ideas directly to a panel of influential leaders. Taking place over two dynamic days, each participant will deliver a compelling short-form pitch followed by a live Q&A with our expert judges. One standout will be crowned the Brand Challenge Winner and have the opportunity to earn exciting prizes!

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POSSIBLE Unplugged

Host

JC Oliver

Co-Founder / Head of Innovation, Move78

JC's Bio

JC Oliver is an award-winning executive & investor who specializes in technology & innovation, working across multiple verticals from media & entertainment, sustainability, finance & AI.

With 25+years experience in understanding how tech & human behaviour drives culture his philosophy was formed through a variety of roles chiefly as Global Head of Innovation for Microsoft and Global Chief Creative & Innovation Officer for Verizon/AOL.

He co-founded Recast, a disruptive streaming
platform using micropayments & Unlockd a data, loyalty & reward platform he took to a valuation of £150m and Zellar a data service focussed on making all businesses more sustainable.

He co-founded Move78, a venture studio that operates at the intersection of innovation, growth & emerging tech working with starts ups, scale ups & large corporations helping build growth engines, raise capital & deliver biz dev partnerships.

His drop off is the crossroads of creativity x tech x business which he defines as the “Interspace of Growth”

Got a groundbreaking idea that didn’t make it into the main program?

We’re opening up the floor for YOU to pitch your boldest, most innovative idea to be featured on the Innovation Stage at POSSIBLE. Whether it’s a game-changing trend no one’s talking about, your bold vision for how AI is shaping the future, or a radical prediction for marketing in 2030, we want to hear from you! We’re seeking fresh perspectives, visionary ideas, and passionate speakers who are ready to deliver talks that will shake up the marketing world.

  • If you’ve got a unique idea not already covered on our agenda, submit your pitch to the POSSIBLE Unplugged Board—1 entry per attendee.
  • Selected speakers will have 10 minutes to deliver their best TED-style talk. No slides needed—just your big idea, unplugged.
  • Submissions will be accepted onsite only. Five entries will be selected and notified by Monday evening.

Where is the
Innovation Stage?

Eden Roc • Outdoor Expo Garden • Innovation Village

How to Get There

The Innovation Stage is located at Eden Roc, nestled among lush palms between the Boardwalk and the Aquatica Pool & Bar, with the Innovation Stage prominently centered within the Innovation Village.

  • From the Eden Roc Main Lobby: Walk past the Lobby Bar and exit toward the main pool area. Follow the path toward the ocean, passing the Main Pool and Palladium Pool. Take the stairs down toward the Aquatica Pool (on your right)—you’ll find the Innovation Village just beyond, set within a beautiful garden environment.
  • From the Fontainebleau Outdoor Expo Area: Head toward the ocean and take a left onto the boardwalk. Walk about 2 minutes to the Eden Roc gate, then enter and continue a few steps—you’ll see the Innovation Village & Stage immediately on your left, directly across from the Aquatica Pool and Bar.
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