Jon Bon Jovi to Join iHeartMedia on Stage at POSSIBLE’s Inaugural Marketing Event

NEW YORK, March 22, 2023 – Beyond Ordinary Events, Inc. and POSSIBLE, a premier marquee marketing event, today announced that Rock and Roll Hall of Famer Jon Bon Jovi will join the stage for a live recorded interview with iHeartMedia CEO Bob Pittman Wednesday, April 19 at 11:50 am EDT for a special podcast episode of Math & Magic: A conversation with Bob Pittman and Jon Bon Jovi: From NJ Rock Band to 150 Million Albums Sold.

POSSIBLE takes place at the Fontainebleau Miami Beach on April 17-19. POSSIBLE is a new tentpole event that brings together the most influential marketing,  business leaders, and visionaries from technology, digital, media, entertainment, and culture.

Self-reliance, optimism, and community are key concepts that define Jon Bon Jovi’s music and charitable efforts. The front man for the Grammy Award-winning band Bon Jovi has not only written and performed countless rock anthems, he has utilized his spotlight and raised millions of dollars to aid the working poor, the homeless, and the hungry. After selling more than 150 million albums and performing in over 50 countries for more than 40 million fans, the band was inducted into the Rock and Roll Hall of Fame in recognition of their longevity and impact on popular music for the past three decades. Jon is also a member of the Songwriters Hall of Fame.

“Jon Bon Jovi is truly remarkable, and his impressive career spans film, sports, and charity,” says Christian Muche, CEO and Co-Founder of Beyond Ordinary Events & POSSIBLE. “It’s undeniable that “Livin’ on a Prayer” is his biggest hit, but the larger-than-life rock classic became an anthem enjoyed by generations of fans.” He continued, “I am grateful to iHeartMedia for bringing Jon to our stage giving POSSIBLE’s delegates a truly remarkable and one-in-a-lifetime experience as part of an exceptional program.”

POSSIBLE will present 14 tracks of curated content, masterclasses, workshops, an exposition, an outside activation area, VIP networking, and entertainment over the three-day conference. More than 100 business leaders will grace the stages at POSSIBLE, including: LL COOL J, Founder & CEO, Rock The Bells; Alex Rodriguez (A-Rod), World Series Champion, CEO and Co-Owner of the Minnesota Timberwolves/Lynx and A-Rod Corp; Steve Stoute, Founder & Chief Executive Officer, United Masters & Translation; Linda Lee, CMO, Campbell Soup Company; and Karin Timpone, CMO, Major League Baseball. MMA Global will be announcing its proprietary research and hosting the SMARTIES Awards on April 18.

There is still time to register to attend POSSIBLE. Look for more announcements on content, partners, speakers, celebrities, entertainers, and influencers to come soon.

POSSIBLE is a new marquee event created by Beyond Ordinary Events, Inc., that is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Powered by the omnichannel expertise of MMA Global (a key partner and investor of Beyond Ordinary Events), the inaugural event will take place on April 17-19, 2023 at the Fontainebleau Miami Beach, and also combines all former MMA Global events into one colossal, immersive, and engaging celebration. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE will be the centerpiece for the entire marketing and media community to network with industry peers, share ideas, present visions and discuss mutual challenges. Conceived and created by Christian Muche (Co-Founder, DMEXCO), POSSIBLE will be the cornerstone marketing tent-pole event of the year.

Premier Sponsor: Google

Platinum Partners: Albertsons Media Collective, Analytic Partners, Magnite, PubMatic, and Uber

Further confirmed Gold and Silver sponsors and exhibitors: AcuityAds, Adform, adMarketplace, Arity, Assembly, Brunswick Corporation, Canva, DAC, Datonics, DiGennaro Communications, DISQO, GroundTruth, HUMAN, Influential, Integral Ad Science, Kargo, Kroger Precision Marketing, Ketch, McKinsey & Company, MediaLink, Mediaocean, Mobkoi, Out of Home Advertising Association, The Palmer Group, Inc., Scope3, Sinch,Start.io,TransUnion with Neustar, TikTok, T-Mobile Advertising Solutions, Yahoo, and Yieldmo.

Media Partners: Beet.TV, BlueStripe/NDA, Digiday, The Rebooting Show

Associated Partners: 4A’s, AdClub, DPAA

DEI Partner: She Runs It

iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month. iHeart’s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.

Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change–in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.