NEW YORK – Feb 21, 2025 –Beyond Ordinary Events, Inc. (A Hyve Group company) announces additional dynamic speakers, as well as the full agenda for POSSIBLE taking place in Miami Beach from April 28-30, 2025. Powered by the world’s most authoritative and experienced industry leaders with Google as our premier sponsor, POSSIBLE will welcome the most respected business leaders from the world’s leading brands, agencies, technology, digital, media, entertainment, and culture, over the course of three days.
POSSIBLE’s stages will ignite with industry powerhouses and cultural icons—from top CMOs and CEOs of global brands to visionary tech leaders, media moguls, and A-list celebrities like:
- Martha Stewart (Founder, Martha Stewart Living Omnimedia)
- Alexis Ohanian (Founder & General Partner, Seven Seven Six)
- Gary Vaynerchuk (Chairman, VaynerX)
- Bobbi Brown (Founder, Jones Road)
- Flau’jae Johnson (NCAA Basketball Champion, Hip-Hop Artist & LSU Tigers Guard)
- Katie Couric (Founder, Katie Couric Media)
- Bob Pittman (Chairman and CEO, iHeartMedia)
- John Furner (President & CEO, Walmart US)
- Amy Powell (Head of Entertainment Marketing, Amazon)
- Bill Ready (CEO, Pinterest)
- Kristen D’Arcy (CMO, True Religion)
- Marcus Casey (Vice President of Marketing, BMW of North America)
- Sarah Harms (Vice President, Ad Marketing and Measurement, Roku)
- Lexie Riegelhaupt (Senior Director, Entertainment + Culture Marketing, Adobe)
- Vinny Rinaldi (Vice President, Media & Marketing Technology,The Hershey Company)
- Judy Shaw (Head of Media Relations + Content Creator, New York Stock Exchange)
- Erin Condon (CMO, CVS Health)
- Omar Rodriguez-Vila (Professor of Marketing Practice, Emory University – Goizueta Business School)
- Rex Briggs (Chief AI Officer, Claritas)
- Scott Falzone (Managing Director, US Telecom, Google)
View the full list of confirmed 2025 speakers
POSSIBLE ultimately will have up to 200+ speakers representing all aspects of the industry on its stages, presenting 9 tracks of curated content, masterclasses, workshops, an indoor exposition, an outside activation area, meeting spaces, The Yacht Club at POSSIBLE, MMA’s CMO Agenda Roundtable Summit, Rising Talent and VIP Academies, VIP networking, co-supported events, as well as POSSIBLE Connect (a unique double-opt-in hosted meetings program designed to connect organizations with targeted partners to explore cutting-edge services and solutions to maximize marketing impact).
MMA Global, a strategic trade association partner with POSSIBLE, will reveal groundbreaking research and initiatives spotlighting current trends and insights in marketing, as well as provide a glimpse into the future of the industry.
More speakers, including celebrities, and influencers, will be announced soon.
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About Beyond Ordinary Events, Inc./POSSIBLE
POSSIBLE is the premier marketing event, owned and organized by Beyond Ordinary Events, Inc. (a Hyve Group Company), and is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Powered by the omnichannel expertise of MMA Global, the third edition will take place on April 28-30, 2025, at the Fontainebleau Miami Beach. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing, media and tech community to network with industry peers, share ideas, present visions, create business opportunities and discuss mutual challenges. Conceived, created and led by Co-Founder Christian Muche, POSSIBLE is fast becoming the cornerstone marketing tentpole event of the year. Register to attend at possibleevent.com.
About Hyve
Hyve delivers game-changing impact for people, business and beyond. How? By helping people to make the connections that could change everything, through its portfolio of unmissable events and hyper-productive meetings programmes. Hyve is on a mission to redefine everyone’s expectations of events and provide attendees with unbeatable return on investment and time. Hyve’s portfolio includes world-renowned brands such as Shoptalk, Bett, CWIEME and Fintech Meetup. Hyve was acquired by Providence Equity LLC and Searchlight Capital Partners in 2023. For more information visit www.hyve.group.
About MMA Global
Composed of over 800-member companies globally, MMA Global is the only marketing trade association that brings together the full ecosystem of marketers, martech, adtech, media and other marketer supporting companies, who work collaboratively architecting the future of marketing, while relentlessly fixated on delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change by taking on marketing’s unanswered questions and challenging our commonly held beliefs. We are committed to science and questioning; believing that creating new & even revolutionary marketing impact is steeped in constructively challenging the status quo. MMA also works directly with members and business leaders to aggressively adopt peer-driven, proven, science-supported best practices, without compromise. The MMA invests millions in groundbreaking research to enable marketers with unassailable truth and actionable insights & tools. By enlightening, empowering and enabling marketers, the MMA shapes marketing’s future success, while also propelling business growth.
Members include: AT&T Communications, Adobe, Ally Bank, American Express, AppsFlyer, Bank of America, Best Buy, Campbell Soup, Canva, Clear Channel Outdoor, The Coca-Cola Company, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Delta Airlines, Diageo, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Kargo, Kroger, L’Oreal, Major League Baseball, Mastercard, McDonalds Corporation, Meta, Microsoft, Morgan Stanley, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., Uber, Walmart Inc., Walt Disney Company, X, Yahoo! and many more. The MMA’s global headquarters are located in New York City with regional operations in 14 countries across Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM).
