NEW YORK – December 10, 2025 – POSSIBLE is thrilled to announce a dynamic new partnership with Digital Fight Club, bringing their high-energy, debate-meets-entertainment format to the Fontainebleau Inspiration stage on Tuesday, April 28th at 6:00 PM. This collaboration marks a bold new addition to POSSIBLE’s programming, designed to ignite spirited dialogue, fuel creative thinking, and push the boundaries of how the industry explores the future of digital innovation.
Digital Fight Club is known for its fast-paced, no-holds-barred live battles where industry leaders go head-to-head in front of a highly engaged audience. The format is equal parts debate, performance, professional sparring, and audience-driven showdown. Unlike traditional panels, Digital Fight Club thrives on friction, energy, and candid perspectives—making it the perfect match for POSSIBLE’s mission to create unruly conversations and unexpected moments that drive the industry forward.
Held at the iconic Fontainebleau Miami Beach, the Digital Fight Club at POSSIBLE will gather marketers, technologists, creatives, founders, and decision-makers for an unforgettable evening of unscripted insights, high-stakes opinions, and community energy that only a live, in-person fight can deliver.
How Digital Fight Club works:
Each event features five fights, each centered around a major digital topic shaping the next era of marketing, media, technology, and business transformation.
Here’s the signature breakdown:
- Five curated topics ignite debate across the most relevant digital themes of the year.
- Each “fight” opens with a 45-second opening salvo per fighter—fast, sharp, and provocative.
- Fighters then deliver 30-second rebuttals, escalating the tension and sharpening their arguments.
- Three respected referees—senior leaders, thought drivers, and subject-matter experts—pose tough questions. Each fighter gets 15 seconds to respond, with no room for fluff.
- After the exchanges, the audience becomes the judge: they vote in real time to determine the winner.
- Each fight lasts roughly 10 minutes, delivering quick hits of insight and intensity that keep the crowd fully locked in.
Digital Fight Club’s format aligns seamlessly with POSSIBLE’s commitment to convening bold voices and unlocking meaningful conversations that spark change. POSSIBLE is more than a conference—it is an experience where networking becomes an art form, creativity becomes actionable, and business happens in real time.
By partnering with Digital Fight Club, POSSIBLE adds a new dimension of entertainment, energy, and industry challenge to its growing portfolio of must-attend programming. The event encourages participants not just to listen, but to engage, react, and contribute to the discourse shaping the future.
“Digital Fight Club brings an intensity and immediacy that the marketing and tech world rarely sees on stage,” says Christian Muche, Global President and Co-Founder. “It’s fun, it’s smart, it’s unpredictable—and exactly the kind of spirited community interaction that POSSIBLE exists to champion.”
Mark your calendar:
Tuesday, April 28 | 6:00 PM @ Fontainebleau Miami Beach
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About POSSIBLE
POSSIBLE is the premier marketing event, owned and organized by Hyve Group, and is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Supported by the omnichannel expertise of MMA, the fourth edition will take place on April 27-29, 2026, at the Fontainebleau and Eden Roc Miami Beach. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing, media and tech community to network with industry peers, share ideas, present visions, create business opportunities and discuss mutual challenges. Conceived, created and led by Co-Founder Christian Muche, POSSIBLE is fast becoming the cornerstone marketing tentpole event of the year. Register to attend at possibleevent.com.
About Hyve
Hyve delivers game-changing impact for people, business and beyond. How? By helping people to make the connections that could change everything, through its portfolio of unmissable events and hyper-productive meetings programmes. Hyve is on a mission to redefine everyone’s expectations of events and provide attendees with unbeatable return on investment and time. Hyve’s portfolio includes world-renowned brands such as Shoptalk, Bett, CWIEME and Fintech Meetup. Hyve was acquired by Providence Equity LLC and Searchlight Capital Partners in 2023. For more information visit www.hyve.group.
About MMA
The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers’ ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level — including brands, media, agencies, consultancies, AdTech, and MarTech — MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.
Members include: AT&T Communications, Adobe, Ally Bank, American Express, AppsFlyer, Bank of America, Best Buy, Campbell Soup, Canva, Clear Channel Outdoor, The Coca-Cola Company, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Delta Airlines, Diageo, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Kargo, Kroger, L’Oreal, Major League Baseball, Mastercard, McDonalds Corporation, Meta, Microsoft, Morgan Stanley, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., Uber, Walmart Inc., Walt Disney Company, X, Yahoo! and many more. The MMA’s global headquarters are located in New York City with regional operations in 14 countries across Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information, visit mmaglobal.com
