NEW YORK – December 4, 2025 – POSSIBLE, the most impactful marketing event where the world’s influential leaders from brands, agencies, media, creative, culture, and technology drive business forward, is thrilled to announce a new partnership with AI Trailblazers, a pioneering community uniting marketers, technologists, entrepreneurs, and investors at the forefront of artificial intelligence.
At POSSIBLE, innovation meets impact. Through immersive experiences, purposeful conversations, and meaningful collaboration, the event transforms ideas into reality and connections into results. Far more than a conference, POSSIBLE is a movement — where passion meets business.
A Partnership at the Intersection of Creativity and Technology – the new AI (Universe)
This partnership with AI Trailblazers underscores POSSIBLE’s commitment to exploring the technologies that are redefining modern marketing. AI Trailblazers, founded by Greg Kahn, Amit Shah, and Shiv Singh, was created to educate, inspire, and unite leaders navigating the fast-evolving AI landscape. The community prioritizes human impact, real-world problem-solving, collaboration, transparency, education, responsible development, and sensible oversight values that align perfectly with POSSIBLE’s mission to empower progress through innovation.
Together, POSSIBLE and AI Trailblazers will create AI Verse – a universe where marketers and innovators can not only explore what’s next in AI but also shape it responsibly and strategically.
As part of this collaboration, AI Trailblazers will take center stage at the newly AI Verse at the Fontainebleau — the heartbeat of the event. The custom interactive activation space will invite attendees to explore cutting-edge AI innovations firsthand. From live demonstrations to thought-provoking programming, the space is designed to bring technology to life, showcase real-world solutions, and spark meaningful dialogue around how AI can drive growth, creativity, and positive impact.
Christian Muche, Global President & Co-Founder POSSIBLE, and Shiv Singh, Co-Founder, AI Trailblazers: “AI is reshaping marketing faster than any force before it. We’re creating AI Verse — a space where the industry’s most influential leaders won’t just talk about the future, they’ll build it. Together, we’re uniting human creativity with intelligent technology to drive a more innovative, responsible, and impactful future for our industry.”
Join us at POSSIBLE to experience the future of marketing and AI — live, immersive, and unstoppable.
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About POSSIBLE
POSSIBLE is the premier marketing event, owned and organized by Hyve Group, and is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Supported by the omnichannel expertise of MMA, the fourth edition will take place on April 27-29, 2026, at the Fontainebleau and Eden Roc Miami Beach. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing, media and tech community to network with industry peers, share ideas, present visions, create business opportunities and discuss mutual challenges. Conceived, created and led by Co-Founder Christian Muche, POSSIBLE is fast becoming the cornerstone marketing tentpole event of the year. Register to attend at possibleevent.com.
About Hyve
Hyve delivers game-changing impact for people, business and beyond. How? By helping people to make the connections that could change everything, through its portfolio of unmissable events and hyper-productive meetings programmes. Hyve is on a mission to redefine everyone’s expectations of events and provide attendees with unbeatable return on investment and time. Hyve’s portfolio includes world-renowned brands such as Shoptalk, Bett, CWIEME and Fintech Meetup. Hyve was acquired by Providence Equity LLC and Searchlight Capital Partners in 2023. For more information visit www.hyve.group.
About MMA
Composed of over 800-member companies globally, MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech, adtech, media and other marketer supporting companies, who work collaboratively architecting the future of marketing, while relentlessly fixated on delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change by taking on marketing’s unanswered questions and challenging our commonly held beliefs. We are committed to science and questioning; believing that creating new & even revolutionary marketing impact is steeped in constructively challenging the status quo. MMA also works directly with members and business leaders to aggressively adopt peer-driven, proven, science-supported best practices, without compromise. The MMA invests millions in groundbreaking research to enable marketers with unassailable truth and actionable insights & tools. By enlightening, empowering and enabling marketers, the MMA shapes marketing’s future success, while also propelling business growth.
Members include: AT&T Communications, Adobe, Ally Bank, American Express, AppsFlyer, Bank of America, Best Buy, Campbell Soup, Canva, Clear Channel Outdoor, The Coca-Cola Company, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Delta Airlines, Diageo, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Kargo, Kroger, L’Oreal, Major League Baseball, Mastercard, McDonalds Corporation, Meta, Microsoft, Morgan Stanley, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., Uber, Walmart Inc., Walt Disney Company, X, Yahoo! and many more. The MMA’s global headquarters are located in New York City with regional operations in 14 countries across Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information, visit mmaglobal.com
