Welcome to the VIP Academy, the ultimate gathering for trailblazing C-suite executives rewriting the playbook of modern marketing. Here, the industry’s most influential leaders unite to tackle the game-changing challenges and opportunities shaping tomorrow’s marketing landscape.



Where is the
VIP Academy?
How to Get There
The VIP Academy is located on the Main Floor (Upper Lobby Level) in the Splash 5–6 rooms at Fontainebleau.
- From the Main Lobby: Walk through the Luster Gallery (past Registration) to the end, then turn right and walk past the elevators. Continue down the hallway all the way to the end, following signs for VIP Academy in Splash Rooms 5–6, located directly across from the VIP Lounge.
- From the Outdoor Expo Garden: Walk toward the Ocean Lawn and look for the large blue reflective building. Take the stairs up to the top floor of the Expo Terrace, walk through the Expo Hall, and exit to the hallway. Take the first escalator down to the Upper Lobby Level, and follow the signs to VIP Academy in Splash Rooms 5–6, located directly across from the VIP Lounge.
VIP Academy
2025 Agenda
The Innovation Series Breakfast
by Shelly Palmer
Renowned for delivering cutting-edge insights, Shelley Palmer’s Innovation Series Breakfast is where brilliance meets bold ideas. This exclusive gathering offers a front-row seat to POSSIBLE´s VIP Pass holders to explore groundbreaking insights and actionable strategies shaping the future of marketing, media, innovation and technology trends, all through the lens of AI. With Palmer’s signature blend of expertise and foresight, attendees will leave inspired, informed, and ready to lead in a rapidly evolving world.
This exclusive session includes a VIP breakfast in The Vision Hall, followed by The VIP Academy Sessions in a private breakout room on the Upper Lobby Level, just around the corner from the VIP Lounge.
Wednesday, April 30, 2025

Explore the Stages and Experiences that Shape What’s POSSIBLE
