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POSSIBLE AND X ANNOUNCE FIRST EVER LIVE STREAM PARTNERSHIP FOR POSSIBLE 2025

Posted on 25 Mar at 1:00 pm

X Will Serve as Official Live Stream Partner and Provide Global Access to POSSIBLE’s Premium Content

NEW YORK – March 25, 2025 – Beyond Ordinary Events, Inc. (A Hyve Group company) and POSSIBLE, the premier marquee marketing event, announced today that X will serve as the official livestream partner for POSSIBLE, taking place in Miami Beach from April 28-30, 2025. 

Exclusively on X and new for 2025, POSSIBLE will livestream select sessions from their main stages, which will feature conversations with top-tier talent and notable executives. They will also feature interviews from the New York Stock Exchange’s (NYSE) POSSIBLE Speakers’ Corner, where the most powerful voices in marketing will join NYSE Head of Media Relations Judy Shaw for exclusive, unscripted conversations and Q&A sessions.

Sessions with speakers such as Martha Stewart (Founder, Martha Stewart Living Omnimedia), Katie Couric (Founder, Katie Couric Media), Frank Cooper III (CMO, Visa), Bill Ready (CEO, Pinterest), and more will be streamed. Additional streamed programming includes conversations from POSSIBLE’s Speakers’ Corner – interviewed from the New York Stock Exchange’s (NYSE).

“We are extremely proud and excited to welcome X as our official live stream partner for POSSIBLE 2025,” said Christian Muche, Global President & Co-Founder of Beyond Ordinary Events and POSSIBLE. “This partnership will allow us to take POSSIBLE to the next level as  brand marketers and all other industry leaders from around the world will now be able to tune in no matter their location for exclusive announcements, dynamic interviews and thought-provoking keynotes.” 

Livestreams will air on Tuesday, April 29 and Wednesday, April 30. The stream will be available globally accessible from POSSIBLE’s website as well as directly from the X platform.

 

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About Beyond Ordinary Events, Inc./POSSIBLE

POSSIBLE is the premier marketing event, owned and organized by Beyond Ordinary Events, Inc. (a Hyve Group Company), and is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Supported by the omnichannel expertise of MMA Global, the third edition will take place on April 28-30, 2025, at the Fontainebleau Miami Beach. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing, media and tech community to network with industry peers, share ideas, present visions, create business opportunities and discuss mutual challenges. Conceived, created and led by Co-Founder Christian Muche, POSSIBLE is fast becoming the cornerstone marketing tentpole event of the year. Register to attend at possibleevent.com. 

Press Contact: Possible@ssmandl.com 

About X 

More than 600 million people use X every month, with almost half of them using the platform everyday. When the world wants to talk, share, create, and connect on the big moments– they come to X.

A brand new company with a renewed mission, X is unleashing the opportunity of the everything app – a global, video-first platform that empowers conversation, creation and commerce. 

Media enquiries: press@x.com

Further information: @XBusiness @safety   

About Hyve

Hyve delivers game-changing impact for people, business and beyond. How? By helping people to make the connections that could change everything, through its portfolio of unmissable events and hyper-productive meetings programmes. Hyve is on a mission to redefine everyone’s expectations of events and provide attendees with unbeatable return on investment and time. Hyve’s portfolio includes world-renowned brands such as Shoptalk, Bett, CWIEME and Fintech Meetup. Hyve was acquired by Providence Equity LLC and Searchlight Capital Partners in 2023. For more information visit www.hyve.group.   

About MMA Global   

Composed of over 800-member companies globally, MMA Global is the only marketing trade association that brings together the full ecosystem of marketers, martech, adtech, media and other marketer supporting companies, who work collaboratively architecting the future of marketing, while relentlessly fixated on delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change by taking on marketing’s unanswered questions and challenging our commonly held beliefs. We are committed to science and questioning; believing that creating new & even revolutionary marketing impact is steeped in constructively challenging the status quo. MMA also works directly with members and business leaders to aggressively adopt peer-driven, proven, science-supported best practices, without compromise. The MMA invests millions in groundbreaking research to enable marketers with unassailable truth and actionable insights & tools. By enlightening, empowering and enabling marketers, the MMA shapes marketing’s future success, while also propelling business growth.  

Members include: AT&T Communications, Adobe, Ally Bank, American Express, AppsFlyer, Bank of America, Best Buy, Campbell Soup, Canva, Clear Channel Outdoor, The Coca-Cola Company, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Delta Airlines, Diageo, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Kargo, Kroger, L’Oreal, Major League Baseball, Mastercard, McDonalds Corporation, Meta, Microsoft, Morgan Stanley, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., Uber, Walmart Inc., Walt Disney Company, X, Yahoo! and many more. The MMA’s global headquarters are located in New York City with regional operations in 14 countries across Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information, visit mmaglobal.com  

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